Verve, a domestic payments card and a subsidiary of The Interswitch Group, has partnered with Google Play for the eighth edition of VerveLife fitness event.

According to the company, the partnership from a lifestyle activation perspective further consolidates Verve’s evolving partnership with the Google Ecosystem, premised on a common goal of facilitating meaningful and rewarding consumer experiences that complement the aspirations of the Verve Life target audience for s healthier and more fulfilling lifestyles.

Executive Vice President, Marketing and Communications, Interswitch Group,Cherry Eromosele, said: “We are thoroughly thrilled to take VerveLife to new heights this year, building on the success of our previous editions. Our latest collaboration on the lifestyle front with Google Play points to unwavering commitment to delivering exceptional experiences that resonate deeply with fitness enthusiasts across Africa.

“This partnership not only enhances the quality of the events; it will also enrich the overall experience for our participants. With the value that Google brings on board, our Verve Life 8.0 participants should certainly look forward to exhilarating experiences, come November 1st, 2025, including exclusive complimentary merchandise, exciting rewards and incentives, courtesy Verve and Google Play.”

Commenting on Google Play’s partnership with Verve, the Head of Retail and Payment Partnerships at Google Play, Anthea Crawford, said the development simplifies the payment process for Google Play Store apps and services but also contributes significantly to a more inclusive digital environment for Nigerians.

For 2025, the VerveLife fitness train will travel across Nigeria stopping in cities such as Enugu, Ibadan and Abuja on August 30, September 13, and September 27, 2025, respectively before returning to Lagos for the highly anticipated grand finale in November. It will also make a stop at Uganda (Kampala) for the 2nd time and Kenya (Nairobi) for the 3rd time, before culminating in an exciting grand finale for the ultimate fitness extravaganza. The grand finale and after-party will be held on Saturday, November 1, 2025, at the prestigious and expansive Eko Convention Center in Victoria Island, Lagos.