Brand Intelligence

AIRTEL Nigeria’s inspiring TV show, Airtel Touching Lives, has continued to support and encourage citizens and organisations who are making a change in the society.

A NEW chapter has been opened in the operational life of First City Monument Bank Limited as the bank recently  unveiled a refreshed corporate identity which defines its strategic direction as it aims to become the leading financial services group in Africa.

THE Managing Director, L’Óreal Central West Africa, Mr. Idorenyen Enang has been re-elected as the Regional Vice President of the World Federation of Advertisers. Enang, along with the new President, Mr. David Wheldon, the Managing Director, (Brand, Reputation Citizenship and Marketing) Barclays Bank, will steer the affairs of the WFA for the next two years after being unanimously elected by fellow federation members.

IN pursuit of its objectives for 2015, which include dissemination of improved Vitamin A cassava stems to over 700,000 farmers across the country, a leading agricultural brand, HarvestPlus Nigeria, has presented the stems to over 3,000 farmers in Akwa-Ibom and Delta communities for planting and multiplication.

OVER 20 consumers who participated in the Indomie ‘Stickers for Winners’ promo, heaved a sigh of relief as they were handsomely rewarded with Ipads at a press briefing in Lagos.

THE Nigeria Computer Society (NCS) is gearing up for its 12th International Conference which will take place from Wednesday 22 to Friday July 24, this year, in Akure, Ondo State.

From the build-up of political activities to the declaration of the ruling party’s presidential candidate, it seemed the purpose was to “be all things to all people.” From “Continuity” to “Forward Nigeria”, the slogan kept changing to accommodate the special desire to “expand” focus. But the opposition kept to the massage of “Change” summarised under three major themes — war against corruption, insecurity and economic mismanagement. No wonder they made better impact.

DESIGNERS from the Google’s UX team will be visiting Sub-Saharan Africa to conduct a hands-on user experience masterclasses in Nairobi from April 27 to 28; in Lagos from May 1 to 2; and in Capetown from May 5 to 6. Application for participation closes on April 4.

NIGERIA’S number one non-alcoholic malt drink, Maltina, has announced its partnership with renowned Nigerian comedian, A.Y Makun to deliver a spectacular series of the 2015 edition of A.Y Live comedy concert. 

WITH the expiration of the Teal colour in 2014, Chemical and Allied Products (CAP) Plc, makers of Dulux brand of premium paint, a subsidiary of UACN Plc group and the technological licensee of AkzoNobel, the world’s largest paints and coatings company, has named ‘Copper Orange’ as the 2015 Colour of the Year.

DIRECTOR of Corporate Communications & CSR, Airtel Nigeria, Emeka Oparah, has called on reputation managers and Public Relations practitioners to continuously engage and connect with their various stakeholders, stating that effective stakeholders’ engagement is a critical element in successful crisis management especially in the new communication world order ruled by social media.

THE call for stronger private sector participation and less reliance on the government got a boost recently when Verdant Zeal held her Innovation Series.