Brand Intelligence

AHEAD of the general elections in February, advocacy group, Enough Is Enough Nigeria is organising a presidential and governorship election debate series called ‘The Peoples’ Debate’.    “The Peoples’ Debate”, would be hosted by EiE Nigeria in partnership with GenVoices, GEMSTONE and will hold in Lagos, Plateau, Kaduna, Imo, Rivers, and Taraba states as well as a…

THE amazing success of many global brands that are household names today is possible because they mastered the art of creating highly attractive partner and customer value propositions. Brands, through effective communication, have endeared themselves to their consumers and increased their market share.   The publicity and goodwill generated by the recent partnership between Chivita100%…

DANGOTE Industries Limited (DIL) has been ranked among Africa’s top 100 most admired and most valuable brands in 2014. According to the ranking released by Brand Africa in conjunction with African Business magazine, DIL emerged as the only brand of Nigerian origin among the continent’s topmost brands.   According to the 2014 Brand Africa 100…