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Brand Intelligence

4 Apr 2015
THE National Institute of Marketing of Nigeria (NIMN) has elevated 19 of its members to Fellows of the Institute. They were conferred the award in Lagos by the new President and Chairman of the Council of the Institute, Mr. Ganiyu Koledoye, who also used the opportunity to commend the leadership team for creating a new direction for the institute.
4 Apr 2015
Clearly, the impression which a jingle or a commercial message has over the behavioural pattern of the audience is phenomenal. From TVCs, radio commercials and hypes, messages are conveyed within the shortest possible time to engage and shape the perception of audience on a given brand. A well-crafted jingle sinks into the subconscious of a receptive mind.
4 Apr 2015
IN line with the brands goal of promoting the African woman’s beauty, Unilever Plc recently unveiled five new Lux variant bars at Eko Hotel and Suites, Victoria, Island Lagos.
21 Mar 2015
Speaking prior to the presentation of the awards, Sales Director of Nigerian Breweries, Mr. Hubert Eze, affirmed that partnership with key distributors and transporters is a major factor in the company’s success story which has also contributed to growth in sales volume. He stated that the merger with Consolidated Breweries Limited has further strengthened the company’s business.
21 Mar 2015
A 16-year old Nigerian, Mr. Obase-wotta Kammonke, has been selected to serve as a Global Scholar at the 2015 Global Young Leaders Conference (GYLC). In a letter conveying this honour signed by the Dean of Academic Affairs, Global Young Leaders Conference, Marguerite C. Regan, Obase-wotta’s invitation to represent Nigeria places him among a very select…
21 Mar 2015
With the CMC Connect-Burson Marsteller deal sealed, it is hoped that it will be an enduring relationship and that it will not go the way of known failed affiliations witnessed in recent times in the market.
20 Mar 2015
According to the Marketing Director, Pernod Ricard Nigeria, Mr. Sola Oke, “we are thrilled to partner with IHG on enhancing the cocktail experiences of guests across AMEA hotels with our famous brands, for basic mixed drinks and sophisticated cocktails.
20 Mar 2015
In addition to everyday Visa transactions in stores, online and at ATMs, Airtel Money can also be used to make micro-payments, conduct fund transfers, purchase airtime and pre-paid electricity, plus Internet bundles, using an easy, safe mobile experience. For example, a bill can be paid without having to travel, wait in long lines, or hold large sums of cash.
20 Mar 2015
The company recently demerged its Baked Goods Division into Food Concepts Pioneer Limited (FCPL). Pioneer Foods acquired 50.01 per cent of FCPL while Food Concepts Plc retains 49.9 per cent. FCPL will house Butterfield Bakeries, a baked goods business specialising in bread and sausage roll production. This will allow Pioneer Foods to leverage existing infrastructure and brand recognition — both crucial elements of consumer packaged-goods companies. Pioneer Foods will implement several operational changes to the Butterfield bakery to increase its efficiency and consistency.
20 Mar 2015
“The scholarship scheme, which is in its third year, is conducted annually by LG as part of its Corporate Social Responsibility (CSR) activities with the sole aim of empowering young people as well as developing the educational sector, ensuring that youths who are the future leaders are adequately empowered with the required funds and assistance to enable them achieve their dreams and aspirations.”
20 Mar 2015
“We want to also ascertain the cordiality between interns and the employers, so that we can proffer solution to some challenges through this platform. Our vision is that the GIS will be yet another example that Nigeria will sell to the world as a way out of graduate unemployment. It is also my hope that some years down the line, the GIS interns will galvanise different sectors, especially the non-oil sector, which are the new focus of the Nigerian economy.”
20 Mar 2015
“First, unhealthy food intake depletes the national workforce. Every nation develops with its human resources. A nation that allows its generations of youths to be hacked down by unhealthy foods related to obesity, cancer, high blood pressure and others, will soon run out of its workforce to produce its wealth.”


15 mins ago
It is inevitable that the cost of conducting the 2023 General Elections, put at N305 billion, will elicit deep concern by the media and civil society.
16 mins ago
Political economist, Prof. Pat Utomi, yesterday, told a hybrid meeting of Nigerians in Dallas, Texas, in the United States, they are duty bound to champion massive intervention to rescue Nigeria.
20 mins ago
The family of 70-year-old Pa Henry Ekienabor has been thrown into confusion following disappearance of their 35-year-old daughter, Mercy Henry, a mother of two.
22 mins ago
Former Chairman of the Academic Staff Union of Universities (ASUU)), Prof. Omotoye Olorode, at the weekend, charged Nigerians to reject hardship and harsh policies that subvert the sovereignty of the country.
27 mins ago
Anticipation of improved full-year 2021 earnings and dividend declarations triggered bargain-hunting in the equities segment of Nigeria’s capital market last week, as sentiments remained bullish, pushing the All-share index and market capitalisation....