African Consumer Care Ltd, announces the launch of Dabur Red Ayurvedic toothpaste at the 6th Ayurveda Day 2021
Partnering with the Office of the Indian High Commission, Lagos, on the occasion of the 6th Ayurveda Day (November 2nd, 2021), African Consumer Care Ltd, a subsidiary of Dabur International Ltd today announced the launch of Red Ayurvedic Toothpaste under the Dabur brand to be available soon nationwide. There is a growing usage of natural products which has intensified during the continuing pandemic period. Consumers are using home remedies, herbal formulations and even brushing more often. This growing belief in Longer Lasting effect of herbs, without side effects and ability to provide solution to problem has been gaining consumer acceptance.
Nutrition plays a central role in Ayurvedic living. Ayurveda places special emphasis on “Ahara” (diet) and “Anna” (food) as a means to good life, health and wellness.
Dabur Ayurvedic Red Gel toothpaste consists of a unique blend of Ayurvedic products derived from 11 potent herbs such as Lavang Oil, Pudina Satva, Tomer Beej etc. The effectiveness of the Dabur Red Ayurvedic Toothpaste has been scientifically tested and proven. This unique herbal formulation works against bad breath, plaque, gingivitis, yellow teeth, cavity, gum bleeding and ensures healthy teeth without any side effects.
It is the first of its kind Ayurvedic formulated toothpaste made for the Nigerian consumer.
“Our R&D teams have done an outstanding job in developing a range of Ayurvedic products, crafted with care and passion, combining Dabur’s long-standing expertise and reputation for health and wellness to African Consumers” said Mr. Sanjay Kashyap, Business Head for Dabur’s Sub Sahara African Business. “With Dabur Red Ayurvedic Toothpaste, we are connecting the consumers back to their roots,” he added.
In the coming days, African Consumer Care Ltd will roll out this product in several wholesale markets across the country. Consumers will be able to purchase at major grocery stores and online platforms as well.