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Big Brother Naija: How Quidax is making millionaires, tourists through innovative QR Code campaign

By Guardian Nigeria
18 September 2022   |   2:17 am
For fans of the Big Brother Naija Show who have been watching steadfastly in the last couple of days, chances are that you have seen a Quidax QR Code dangling around the screen and disappearing after a few seconds.

For fans of the Big Brother Naija Show who have been watching steadfastly in the last couple of days, chances are that you have seen a Quidax QR Code dangling around the screen and disappearing after a few seconds. This QR code which mimics the digital ping pong game in early mobile phones brings a nostalgic feeling to most members of the audience whose reactions can be seen all over social media.

This campaign was well received and led to lots of traffic for the brand. The surge of interest was so immense that the site crashed from the sheer volume of visitors surging in via the QR code.

The QR Code which is active for three days (Saturday to Monday) each weekend for the next three week, disappears today the 19th September 2022, to reappear on Saturday the 23rd September 2022.

In its capacity as a sponsor and official ‘crypto plug’ for the Level-Up season of the show, Quidax is dedicated to making millionaires of the ardent viewers through an unusually easy-to-win mode tagged ‘The Quidax Millionaire Promo’.

The African-founded cryptocurrency exchange platform, which was launched in 2018 has packaged this separate innovation to the Big Brother Naija show as an avenue to give back to viewers, just as housemates have been making millions courtesy of the brand.

This season, viewers were quite thrilled by the experiential campaign and those who successfully capture and scan the dangling QR code which pops up at certain times during the show will qualify to win the prizes.

Asides from a total of N10 Million in cash prizes, an all-expense paid trip to Dubai is up for grabs. As a plus, the winner of the trip also gets to take one special person along on that trip.

The winning season is also open to both new and existing Quidaxians as users of the service are referred.

The N10 Million to be won is also split into different categories to allow for more winners. Two people will win N1million each, four lucky people will get N500,000 each, 50 people will get 100,000 Naira each, and 100 viewers will get N10,000 each.

The Quidax Millionaire Promo, which began on Saturday, September 17 is billed to remain open on different platforms till 11:59 PM on Sunday, October 2.

Once you successfully capture the code with your smartphone, sign up on Quidax to win.

If you already have an account, you’ll be able to simply add your username in a form on the barcode page after scanning, and the win is all yours.

For those who have followed Quidax’s trajectory, this is merely another step up the ladder of empowerment and enlightenment on the use of cryptocurrency.

This year alone, the exchange has made several moves to support its vision, including signing entertainment thought leader and Mavin records founder and CEO, Michael ‘Don jazzy’ Collins as its ambassador.

Jazzy, who is a seasoned entrepreneur and cryptocurrency enthusiast, has in easy ways made crypto knowledge accessible and digestible. The company also launched a free Cryptocurrency Academy that makes it easy for anyone to understand crypto, and so far, over 50,000 people have taken the certificated course upon completion of its 10-minute course.

This is without forgetting the fact that Quidax became the first African crypto exchange to be listed on CoinMarketCap, the world’s most-referenced price-tracking website for crypto assets commonly cited by CNBC, Bloomberg, major news outlets, and international governments.