The campaign reinforces Chivita Active’s position as an enabler of a healthy active life while aligning with the growing consciousness amongst Nigerians to stay healthy by embarking on a journey of active health.
Speaking on the new campaign, CHI Limited’s Marketing Director, Probal Bhattacharya, said that the campaign is a call to consumers to get active by connecting with their aspiration for living a healthy active life.
He noted that since its introduction into the Nigerian juice market, Chivita Active has been well received by consumers, and its success and market leadership have been underscored by its brand proposition and superior quality.
Commenting on the new campaign, Hassan Belgore, a communication analyst with WingPlus Communication stated that the campaign underlines the relevance of the brand to the Nigerian consumers, who are increasingly striving for wellness through active health.
Calling on Nigerians to embrace a regimen for active health to promote wellness, Tolu Fatusi, a fitness instructor, said he takes a 2km walk everyday to stay smart, active and be more productive.
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