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Brand shows mothers’ greatness in campaign


Nigeria’s number one low-cholesterol dairy brand, Three Crowns Milk, a brand of FrieslandCampina WAMCO, is touching the very heart of homes through its new campaign.

“What can we do without mums?” the principal question driving the campaign, brings to bear the strength of mothers and the dependence on them by family and relatives.

Three Crowns Milk has further established this standpoint through a hilarious and engaging TV commercial illustrating how mothers save the day, hence the need for every mum to stay healthy with the brand.


In the campaign, the brand is urging everyone to recall that regardless of the home they come from, there’s that special person who ensures that everything is in proper order – the mother or mother figure. The campaign thus recognises that there are so many things the family can’t do without mothers.

According to Omolara Banjoko, Marketing Manager for Three Crowns, “mothers incredibly influence their homes and the society every day. We cannot underestimate the power of mothers in the home and the need for them to stay physically healthy with healthy hearts. This is the message Three Crowns Milk is passing through the campaign. Dear mothers out there, take extra care of yourselves as we celebrate you with the #ThreeCrownsMumsFirst.”

The campaign, which debuted in June in traditional and social media – Twitter, Facebook and Instagram – across Nigeria, has been active with participants showing off their mothers through images, videos and tales; most typically about their elegant style and the breakfast they prepare for their families.

The brand has also started rewarding participants on criteria basis with beautiful gift boxes for winning mothers.

The campaign, which is open to everyone, runs till September 6, 2019 on the #ThreeCrownsMumsFirst.

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