Coscharis explains entry into truck market

Dealers of Ford motors in Nigeria, Coscharis Motors Plc has launched the Ford Trucks brand of Heavy Duty Commercial Vehicles (HDCV) into the Nigerian market.

Speaking with The Guardian in Lagos, General Manager, Marketing and Communications, Coscharis Group, Abiona Babarinde, said plans to bring trucks into its portfolio have always been there, having played heavily and positively in the sedan and SUV sector.

“As a business, we look at all parameters, the market opportunities and government policies.”

According to him, Ford Trucks will help to fill identified transportation gaps in the areas of logistics, haulage, construction, refuse disposal, among others.

He said the trucks are built to handle both short and long-distance transportation challenges with the toughness and capability that is required to face any given task.

“More importantly, you can trust Coscharis Motors to be there for you in terms of all sales and after-sales services support, including spare parts, for the trucks.”

General Manager, Sales, Ford Trucks, Coscharis Motors, Helyn Osandus, said: “To help our customers purchase the Ford Trucks with ease, Coscharis Motors has arranged flexible finance schemes from Coscharis Mobility, Polaris Bank and other upcoming finance institutions that are finance partners to Coscharis Motors. These partners will help customers purchase the trucks with equity contributions as low as 20 per cent of the price of the trucks, while the balance is spread over a period of time.”

Ford Trucks, with almost 60 years of experience in truck manufacturing and product development for international markets, had earlier announced that they were confident that Coscharis would represent them well in the Nigerian trucks market.

In the words of the Vice President of Ford Trucks, Serhan Turfan: “We believe that Coscharis will represent our brand in Nigeria excellently by building on our steady presence in the region and this is why we have committed to the new facility in Lagos, which is an important milestone for our operations in Nigeria.”

Coscharis Motors featured two products from the Construction Series, namely, Tipper and Concrete Mixer; and another two from the tractor Series, namely the Tractor Head and Garbage Collector.

Ford Trucks are available in 4×2, 6×4 and 8×4 Construction and Tractor series, powered by a powerful Ecotorq 12.7L automatic transmission engine, producing up to 2150 Nm of torque and up to 430 PS power among other features.