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Chery leverages new technologies for future travel concepts



Chery New Energy has announced its new brand positioning with the theme, “the leader of green, smart travel”.

The announcement was made at the 19th Shanghai International Automobile Industry Exhibition held recently.

Two new concept models from the ‘Ant Family’, Little Ant Z and Big Ant X, were displayed to interpret the aesthetic of natural design. In addition, the electronic architecture Chery New Energy was built for full-domain smart cars based on the @LIFE platform also made its world debut at the auto show.

In a statement made available to The Guardian by Senior Sales Manager, Chery Overseas Investment Corp., Jason Han, the firm will focus on the brand concept of ‘Clean World YOO Future” to present a new brand image by creating new modes of travel for users with green, smart core technologies.


With the rapid development of new energy vehicles and the ever-changing needs of users, Han said Chery New Energy had built a green, smart modular technology platform with independent intellectual property rights by virtue of the experience Chery has accumulated in car building and technological development for the past 20 years.

Relying on the independently developed @LIFE platform, the company has fulfilled what a green, healthy life requires for cars: environmentally friendly, low-carbon, healthy, highly recyclable, and outstanding in the development of core technologies.

According to him, one of the highlights at the Chery New Energy booth during the auto show was a group of controlled-by-wire chassis that features cutting-edge technologies.

The electronic architecture Chery New Energy has built for full-domain smart cars based on the @LIFE platform also made its world debut at the auto show.

Little Ant Z and Big Ant X, two pure electric concept models launched by Chery New Energy, became the highlights of the booth during the auto show. The two ‘futuristic ants’ attracted enormous media attention with their new sci-fi exterior and ‘black technologies’ used for the cabins.

One of the highlights of Little Ant Z is a new design language developed for Generation Z, which features a natural, sharp exterior. The exquisite interior design of Little Ant Z also makes the passengers feel like sitting among magic colours. In addition, Little Ant Z is Chery New Energy’s first mass-produced model with the L2.99 intelligent aided system.

The colours and spatial layout in the attractive, intelligent and can be customized to better satisfy the different needs of users.

The cabin of Big Ant X looks futuristic, which makes the passengers feel like sitting in a starship traveling through the universe. Equipped with the V2X technology, the 5G mobile Internet technology and the L4 intelligent assistant driving system, Big Ant X boasts a truly intelligent cabin which integrates travel and life.

“Through the two concept models displayed at the auto show, we can see that with its outstanding R & D capabilities and brand reputation, Chery New Energy is making every effort to develop high-quality products and create possibilities of a green, smart travel to meet the ever-changing needs of users,” Han stated.


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