GAC releases new brand, makes debut at U.S. auto show

THE North American International Auto Show (NAIAS) 2015, which attracts global top auto motor brands, closed in Detroit recently with GAC as the only Chinese auto maker in attendance.

   As the only Chinese carmaker exhibiting at the show, GAC Motor made its blockbuster appearance with three proprietary models, among which, for one model, the GS4, the show was the vehicle’s world debut, drawing the attention of leading media organizations worldwide.     GAC is represented in Nigeria by the Victoria Island based CIG Motors.    

   More than 60 models, NAIAS’s strongest lineup ever, made their world premiere at this year’s event. The fact that GAC Motor’s GS4  appeared at NAIAS – an event that has been a constant for more than a century -, and compete with global brands makes it clear that the pace of work at and the strength of GAC Motor’s R&D in the field of SUVs cannot be underestimated.

    The GS4, a blend of GAC Motor’s latest R&D achievements, technology standards and the strictest of quality specifications, goes far beyond what the general car buyer in China has expected in a compact SUV.

   GAC Motor chose to debut the GS4 at NAIAS, revealing the automaker’s ambition to usher in a new era for SUVs.          “We are not just making good cars, we are building a world-class auto brand in the hope and expectation that consumers around the world will come to know and like GAC Motor’s products!”says GAC General Manager, Wu Song, who  seized the opportunity to redefine the blueprint of the Chinese automobile and resolve to build GAC Motor into China’s No.1 auto brand – a brand that meets first-class international standards in all respects.

   The SUV market is where GAC Motor has chosen to prove itself to the world as the firm moves beyond the borders of its home market. SUVs are witnessing robust growth in emerging markets and especially in China, hence, all the major automakers have jumped into the fray.       With the GS5 and the GS5 SUPER having taken commanding positions within their respective segments, the three models (GS4, GS5 and GS5 SUPER) are each doing their bit to enrich GAC Motor’s SUV lineup.

   The GS4 is built on GAC’s brand-new A-segment platform. The design of the vehicle’s exterior is a perfect interpretation of the firm’s world-leading molding and designing aesthetics and is based on a design program, Light and Shadow Sculpture 2.0, which highlights GS4’s streamlined body and high-end quality.

   Differing from Japanese compact and lightweight cars, the GS4 exudes a feeling of gravitas and of power normally associated with European models. This has been achieved through the flow of the lines and the alternation of light and shadow, highlighting the stature and perfect proportions of the entire vehicle. As light and shadow alternates, the GS4 becomes imbued with a feeling of vivaciousness, dynamism and modernity that further enhances its appearance.

    GS4 retains the fine workmanship and humanized tradition of the GS family in interior design. The choice of interior color defines its high-end status, elegance and understanding of fashion sense. The dashboard and the interior trim of the doors are exquisite and smooth. The seats are designed to provide a perfect sense of comfort, neither too hard nor too soft, and the steering wheel is highly responsive.

     The vehicle comes equipped with a first ever deployed highly efficient small-displacement turbocharging serial engine, something in which GAC Motor has tremendous pride. The swift acceleration in no way compromises the vehicle’s fuel efficiency, with high attention paid to manufacturing a car that produces little pollution while delivering excellent fuel economy. Of special note is the engine matched with a reliable and smooth 7-speed dual-clutch gearbox，ratcheting up the driver-friendliness of the car.

   Safety is in no way overlooked: each GS4 comes installed with the firm’s patented “GAC safe body structure” and the new generation Electronic Stability Program. As China’s new and only member of the five-star safety family, the GS4 will provide consumers with comprehensive safety protection which is superior to that of other vehicles in the same class.

    As for configuration, GAC Motor had limited its highest level of available configurations to its high-end GAC MOTOR model, however, with the GS4, the carmaker has taken the multiplicity and richness of available configurations to an even higher level, throwing a real challenge to the country’s various Sino-foreign compact SUV joint ventures.

   The rollout of the model also confirms that the development of Chinese proprietary brands, represented by GAC, is paving the way for China’s carmakers to join the league of international brands and to win the respect of the market through proprietary core technologies.

    The Boston Post reported positively on the automaker’s three models (Witstar, GA6 and GS4) which were on display at the show and commented that the firm’s presence at the show is a measure taken to speed up overseas expansion. Both the Examiner and the Huffington Post have been paying close attention to GAC’s future overseas market development.