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Firm marks anniversary, rebrands for clients’ satisfaction

By Sunday Aikulola
16 November 2021   |   2:37 am
P+ Measurement Services, an independent public relations measurement and evaluation agency is celebrating its sixth year of operation with qualitative offerings for its numerous clients

P+ Measurement Services, an independent public relations measurement and evaluation agency are celebrating its sixth year of operation with qualitative offerings for its numerous clients, as it has rebranded with a new business logo, website and office to deepen penetration.

The company, in the past six years, has engendered the needed growth for its clients, and the rebranding is part of efforts aimed at sustaining its leading position in the sector.

The logo with new colours depicts the innovation and creativity of the brand, as also shown on its new website with the agency service rate, to enable brands and agencies to make faster decisions in budgeting.

As the only member of the Association for the Measurement and Evaluation of Communications (AMEC) in Nigeria, P+ has strong partnerships with the Nigerian Institute of Public Relations (NIPR) and Reelforge Media Monitoring, the biggest media monitoring agency in the East African region, covering more than five countries.

Speaking on the company’s new development, the Chief Insights Officer, Philip Odiakose, said P+ is strongly positioned to effectively deliver on its offerings, with state-of-the-art structure, process and highly skilled media analysts in an exceptional and value-driven business model in line with global best practices.

“Our measurement and evaluation report is in-depth, robust, and flexible to accommodate valid metrics that brands desire to see reflected in their customised reports, and also based on the AMEC Standard in accordance with the Barcelona Principle 3.0. We deploy the P+MCA (media content analysis) methodology for media evaluation and analysis based on qualitative and quantitative metrics in analysing media exposure,” Odiakose said.

According to him, “the new office will serve as a hub in the country and the West Africa sub-region, where the company is expected to provide media monitoring, measurement, evaluation, and performance audit services for brands, media agencies, government agencies and NGOs.

Also, as part of its efficient services, the measurement and evaluation company introduced “Get-Reports,” a novel product that allows the purchase of PR performance audit reports in key sectors.

The “Get-Reports” product spans across different industries, which includes, the 22 Commercial Nigerian Banks PR Performance Audit Report, Top Nigerian Insurance PR Performance Audit Report, Top Nigerian Digital Banks PR Performance Audit Report, and Top Online Streaming Services PR Performance Audit Report.

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