Newsland Integrated Media Services has unveiled Anene Chinaza Sylvia, popularly known as Barbeeyy, as its official brand ambassador.

The announcement was made during a formal ceremony held in Lagos, attended by media professionals and key stakeholders in the communications industry. The partnership marks a major step forward for the growing media and public relations agency as it seeks to expand its reach within Nigeria’s dynamic media landscape.

Chief Executive Officer of Newsland Integrated Media Services, Mr. Emmanuel Anabueze, described the development as a strategic alliance that reflects the company’s forward-thinking approach to brand building.

“This is more than an endorsement — it is a wonderful partnership built on shared values and vision. Anene Chinaza embodies creativity, influence, and purpose, all of which align perfectly with our mission to amplify voices, empower brands, and deliver world-class media solutions,” he said.

Barbeeyy, a content creator and media personality with a growing online following, expressed her enthusiasm about the collaboration. She said the role aligns with her passion for storytelling and digital advocacy.

“I’m honoured to join the Newsland family. I believe in their work and what they stand for — empowering stories, promoting visibility, and helping people and brands find their voice in a crowded media space,” she said.

As brand ambassador, Barbeeyy is expected to front the company’s campaigns, represent the agency at major events, and lend her influence to various initiatives under the Newsland banner. These include media relations, event publicity, talent management, press release distribution, and digital content strategy.

Newsland Integrated Media Services continues to position itself as a rising force in Nigeria’s communications sector, offering a blend of traditional and digital media services to help clients grow their presence and influence in an increasingly competitive market.