Members of Women in Out-of-Home Advertising in Nigeria (WOHAN) have stressed the need for an inclusive and supportive environment that recognises and amplifies their talents, expertise leading to a more diverse and equitable industry.
The members spoke during the inaugural meeting held in Lagos, recently.

Coordinator WOHAN, Adeola Odesanya, noted that it is no exaggeration that women have all it takes to thrive, lead and shape the direction of Out-of-Home advertising in the country.
She added, “we would continue on this mandate until all barriers and gender biases are broken and women excel in every aspect of the industry.”

President of Outdoor Advertising Association of Nigeria (OAAN), Emmanuel Ajufo, said every great thing begins with a small good idea, which is then nurtured into something great.
To him, “I have no doubt, therefore that this sub-group of our dear association will grow to be a source of pride in our industry. We should all then support this special group to develop to their full potential.”

In her address, former President of the Advertising Agencies Association of Nigeria (AAAN) and CEO Ladybird Advertising, Bunmi Oke, advised the women to maximise every opportunity and engage in outdoor activities for career growth and personal development.

Oke noted the members would face challenges to prove their competence, adding that they must be confident at all times.

Speaking on the topic: ‘Women in OOH Media: Issues, Challenges, and Prospect,’ she identified challenges confronting women in out-of-home advertising as, managing work-life balance, feelings of isolation, communication issues, distractions, lack of motivation and others.
She advocated supportive environment where women help one another, fostering teamwork and creativity.

Secretary of the Board of Trustees, Charles Chijide, said the inaugural meeting marked the dawn of a new era, with the vision to empower WOHAN and create a more diverse and reputable industry.