Darling explores global hair trends

Darling, manufacturer of hair extension products, has highlighted global trends and the evolution of the brand at a stakeholders’ interactive session.

The event, which held in Lagos, had in attendance top executives from Darling Nigeria, as well as hairstylists, beauticians, beauty bloggers and brand influencers.

The brand highlighted how it has evolved over the years, providinginsights on latest hair trends around the world and how it is working tirelessly to stay ahead of the game by constantly creating best quality and trendy hair extensions. 

Speaking, Business Head, Godrej West Africa, Chitwan Singh, expressed the vision of the brand, reiterating the brand’s commitment to creating trendy styles that the Nigerian woman desires. He said, “30 years since inception, Darling has continuously catered to the needs of over 150 million women in 21 countries across all continents. This has led us to carry out research on the global trends around the world to expand our market and provide our customers with the best and unique of products. It is our goal to continuously bring the best supplies, the best fibers, and the best trends together to make Darling a choice hair brand across the country. We have come together to create a truly Nigerian product that will transcend and eventually become a global brand.”

The event also featured an interactive session where hairstylists and consumers gave their feedback on the various hair trends.In her remarks, Marketing Manager, Darling Nigeria, Ayodele Otujinrin, also expressed the brand’s devotion to helping Nigerian women transition easily between several trendy looks. 

She said, “the brand today stands for beauty and is an enabler for every African woman to transform the way she looks through our quality hair extensions. We will continue to empower our customers by introducing creative hair extensions, superior product benefits and richer colours that we’ve seen that consumers want.”