Firm extends fitness programme to factories
One of Nigeria’s healthy cooking oil, Power Oil, has raised health advocacy a notch higher by taking its fitness promotion project ‘Pay-with-Calories’ round the group’s factories nationwide particularly to sensitize factory staff on ways to nurture the heart to a perfect condition while maintaining healthy body system.
The Pay-with-Calories project engages consumers in a series of fitness exercises on treadmill and cyclers, after which participants can buy various items based on the number of calories being burned on the spot within specific and allotted time.
Power Oil’s Pay-with-Calories project is currently on a three-week nationwide tour with plans to engage over 4000 staff in nine ultra-modern factories across the nation namely, De United Foods Industries, Ota- Ogun, Seasoning Factory- Ota, Ogun, Dufil Prima Foods Plc- Choba, Port Harcourt, Pure Flour Mills- Port Harcourt, Northern Noodles- Kaduna, Insignia Prints- Ibeju Lekki, Raffles Oil Enterprises- Ibeju Lekki, Ikorodu Noodle Factory, Standard Flour Mills- Apapa, Lagos.
While speaking about the project, Brand Manager, Power Oil, Amisha Chawla, said, “Taking the campaign to these factories is most strategic, as we reckon that most of the staff might not have sufficient time to build their physical strength outside work hours. That’s is why we decided to bring the activity closer to them within their comfort zone. And the most interesting part was the free time utilised to participate in the health friendly yet rewarding activity.
“Beyond the physical exercise involved which will see a lot of staff winning fantastic prizes in exchange for the number of calories burnt, they will also be enlightened on making the best meal choices towards maintaining a healthy lifestyle.”
During activities at Insignia Prints, Ibeju Lekki, Public Relations Manager, Tolaram Group, Mrs. Omotayo Azeez-Abiodun, said the experiential campaign currently touring the factories was borne out of the necessity to encourage every Nigerian irrespective of the social economic class to further become mindful of the health of their hearts by making efforts to maintain good body fitness and possibly eliminate unhealthy consumption habits, as these factors are important to lowering the risk of blood pressure and heart-related ailments.
Six factories have been covered, three more to go. The activation begins at 9:00a.m., running till late noon, creates an exciting atmosphere for the brand to cater to its teeming customers’ health in a fun, relaxing and rewarding manner.
Various labelled items were laid out for consumers to pick from in payment for the amount of calories burnt such as Yoga Mat, Sneakers, Water Bottles, Footballs, Smart Watches, Tummy Trimming Machine, etc.
A staff of Indomie Seasoning Plant, Mr. Adio Gbemiga, who was clearly elated to have won a pair of sneakers after working out to burn 70 calories within six minutes on the treadmill, said health promotion activities like this inspire him and encourage others to take exercises as a daily routine.
Mr. Ugo Chiemela of Insignia Prints, Ibeju-Lekki, who got another pair of sneakers in exchange for burning 76 calories said, “because of my busy schedule, it becomes difficult to create time for fitness routine. However, I applaud Power Oil brand for extending to us such a remarkable activity.