Moreplex TV set to debut, promises viewers local content
A new Pay TV service provider, Moreplex TV, is set to disrupt market in Nigeria. This information came to the fore during a chat with its President/Chief Executive Officer, John Okorocha, at the weekend in Lagos.
He said: “We are set to break into the existing tough pay TV markets by providing the consumers, alternative channels to what they are already getting, indigenous contents that reflect the Nigerian tradition and culture at a very reasonable price. We will provide flexible payment that will make it easy for the consumers to sign on, at prices so low and so flexible that they will continue to subscribe. We basically will be giving control back to where it belongs, which are the subscribers.”
The CEO continued: “We are focusing on the economics of number to succeed in the Pay TV business. With our platform, there will not be any need for anyone to purchase a decoder and not use it. Consumers can also return their decoders for a refund, as long as it is in good working condition. We do not think that it is right for Nigerians to purchase many decoders, only for them not to use them but continue to accumulate dust. We will use price and quality indigenous content to keep our customers. We are very confident that our product will be so good that no one will want to reject our services and that is why we are willing to give you back your money after you have made a purchase.”
The chief executive further said: “Moreplex TV has designed the sort of flexibility that you can think of. We have channels grouped into the traditional packages that most people already know. We have daily, weekly, monthly and yearly pay for the packages. We also have a la carte payment per channel per day. That means that someone can choose to watch a particular channel in any particular day, we also have Pay Per View, in terms of premium contents, like brand new cinema movies, live sporting events and so on, all will be at affordable prices.”
Okorocha, who is also the Chairman of 9Ja Ltd, Lagos, the parent company of 9ja-TV, a Pidgin English television station, mentioned some of the unique channels from Moreplex TV.
According to him, “we are pro-African culture and most of our contents will be reflecting that. Our tagline is for us, by us.”
“Moreplex TV is about us telling our own stories. We are focusing on kids, cultural and local sports contents in addition to the international sports and contents that are already existing. We are focusing on quality contents and not quantity that will be unwatched garbage,” he said.
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