The Executive Council of the Public Relations Consultants Association of Nigeria (PRCAN), under the leadership of Dr. Nkechi Ali-Balogun, has announced the maiden edition of the PRCAN Knowledge Hub.

Scheduled to hold on March 24, 2026 in Lagos, the event will feature renowned experts in strategic communication and digital media.

Key facilitators include Chief Executive Officer, Burson Africa, Karl Haechler. He will speak on “AI-Driven Strategic Communication: Mastering Algorithmic Disruption and Digital Volatility,” and Tomiwa Aladekomo, Chief Executive Officer, Tech Cabal Nigeria, presenting “Rewriting the PR Playbook: AI-Driven Storytelling, Media Intelligence & Reputation Management.”

The programme also features targeted sessions, case studies, interactive workshops, and demonstrations of AI tools. Key topics encompass AI algorithms in public relations, managing digital disruption, crisis communication in volatile online environments, AI-driven content creation and analytics, reputation management, and deepfake detection.

Moderated by Mojisola Saka, Chief Engagement and Experience Officer, Booucles Africa, and Ayeni Adekunle, Founder/CEO, Black House Media, the PRCAN Knowledge Hub serves as the flagship platform for professional development, targeting senior and mid-level practitioners from both public and private sectors.

This includes PRCAN members as well as professionals from allied associations such as Advertisers Association of Nigeria (ADVAN) Out-of-Home Advertising Association of Nigeria (OAAN); Association of Advertising Agencies of Nigeria (AAAN) and Media Independent Practitioners Association of Nigeria (MIPAN).

According to the chairman of the PRCAN Education Sub-Committee, Adetola Odusote, “the PRCAN Knowledge Hub marks a strategic evolution of our capacity-building mandate.

As technology transforms communication practices, it is imperative that we equip practitioners with future-ready competencies.

This platform empowers professionals, institutions, and policymakers to leverage digital disruption as a strategic advantage through the responsible and intelligent application of AI.”