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Spar wins 2019 best retail, superstore brand


Best Retail and Superstore Brand 2019 awardhanded over to SPAR executive at the third edition of the West Africa Brands Excellence Awards

SPAR has been announced Best Retail and Superstore Brand 2019 award at the third edition of the West Africa Brands Excellence Awards that held recently in Lagos, for its excellent service to consumers and the value addition the brand has brought to West African sub-region.

The annual award, which is organized by the Institute of Brand Management of Nigeria (IBMN) is aimed at identifying, recognizing, and rewarding companies that are renowned for introducing best branding management practices across West African.

The Registrar/Chief Executive of IBMN, Desmond Esorougwe, described the selection of SPAR as the outcome of a study, which placed the brand ahead in the retail industry in Nigeria.


According to him, “SPAR Nigeria is renowned for its positive impacts on the lives of consumers, its philanthropic gestures and the provision of innovative products and services.”

In his delightful response to the award, Marketing Head, SPAR Nigeria, John Goldsmith, said, “SPAR is glad to receive Best Retail and Superstore Brand 2019 award.

SPAR is grateful to the Institute of Brand Management of Nigeria, the organizers of the Awards for putting together a noble platform for Brands to be recognized across the West African sub-region. We are excited by this award and we see it as an incentive to continually improve the brand by giving the utmost satisfaction to our customers across Nigeria.”

According to him, “This is an honor, especially to the members of staff, who are relentlessly building the brand in Nigeria. We promise to continually provide topnotch products and service for Nigerians and we will equally support the economy of Nigeria by employing her teeming youthful population.”

The philosophy of the award-winning retail brand is ‘My Nigeria, My SPAR’, a reflection of its total belief in Nigeria and they have aligned their business practices to the larger objective of being a premier catalyst in Nigeria’s growth story. The brand has ushered positive socio-economic changes in communities to help the Nigeria dream fly high. ”

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Desmond EsorougweIBMNSpar
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