Group Chief Executive Officer of SO&U Limited, Udeme Ufot, will serve as Chairman of 2025 edition of the Brand Handlers Summit & Awards. Themed, “Advancing Nigeria’s marketing ecosystem to drive brand growth,” the event is scheduled to take place on August 29, 2025, at Ikeja, Lagos.

Convener of the Brand Handlers Summit and Publisher of Marketing Space Magazine Lukman Ishau disclosed, “when we envisioned that the Brand Handlers Summit & Awards has to be steered by someone whose journey reflects the core of what branding truly is; values, vision, and voice, Mr. Udeme Ufot immediately came to mind. He is not only a leader; he is a legacy. His works have shaped how brands are perceived, how stories are told, and how agencies align with purpose. He represents the gold standard, and having him as Chair for the event is both an honour and a symbol of what this platform stands for.

“Bringing Mr. Udeme Ufot on board as Chairman for the 2025 Summit was not just a strategic decision, but a statement: A statement about excellence, depth, and industry evolution. Mr. Ufot’s career is a textbook of leadership, innovation, and commitment to African excellence in branding,” Ishau stated.

Speaking further, he noted the summit would spotlight urgent need to strengthen the nation’s marketing value chain, from education to execution, from strategy to storytelling. “The focus will be on empowering professionals, inspiring fresh thinking, and bridging the gap between global trends and local relevance.”

In addition, he stated the Brand Handlers Summit & Awards is designed to be one of the nation’s foremost gatherings of marketing minds and brand custodians, offering networking opportunities, knowledge exchange, and a platform for spotlighting excellence in the marketing and communications industry.

In conclusion, he stated the Summit promises to be more than an event, but a transformational experience that sets the tone for the future of brand development in the country.

With a legacy spanning over three decades, Ufot is one of the most revered figures in Africa’s advertising and branding landscape. He has led numerous groundbreaking campaigns and helped shape industry standards through visionary leadership and purpose-driven innovation. His role as Chairman further underscores the summit’s dedication to advancing thought leadership and brand excellence in the country and across the continent.