New offering from Chi excites chocolate lovers
Committed to continuous consumer satisfaction, leading juice and dairy products maker, Chi Limited has introduced the first ready-to-drink chocolate, milk and malt drink. The drink, fondly referred to as ‘3-in-1 Yo!’ appeals to a youthful consumer segment. It is an innovative product that combines chocolate, milk and malt in trendy pack sizes.
The product is the result of the brand’s continued resolve to provide consumer satisfaction by offering superior product value that addresses consumer needs in tune with changing trends. It is rich in vitamins and minerals, takes away the hassles and inconvenience involved in preparing Choco-based beverage drink the traditional way.
It provides instant nutrition within reach and comes in handy pack sizes that hold adequate quantity for individual consumption, as well as fit into the lifestyle of young upwardly mobile consumers. The product’s 135ml and 315ml pack sizes fulfil consumer aspiration for regular consumption.
While speaking about the Hollandia ChocoMalt Drink, Managing Director, Chi Limited, Mr. Deepanjan Roy, said, “Hollandia ChocoMalt Drink is a perfect blend of chocolate, milk and malt in a highly nutritious ready-to-drink form which provides instant nutrition when needed. It offers convenience, guarantees delicious taste and eliminates the hassles associated with combining all three ingredients. Hollandia ChocoMalt Drink is the result of our consistent efforts to push the frontiers in innovation and consumer satisfaction.”
Adedeji Adeyinka, an undergraduate of Lagos State University, said he enjoys chocolate, milk and malt drink as an ideal source of nutrition. He, however, acknowledged that the process of mixing all three ingredients in hot water is a very long one, and being busy as a student, he does not usually have much time for that.
As he put it, “The product’s rich blend of chocolate, milk and malt, which are powerhouses of essential vitamins and minerals, as well as its offer of instant nutrition is a key consideration in switching to this brand, which I now consume on an almost daily basis.”
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