Outori Nigeria, Densu Aegis Network sign affiliation pact
Outori Nigeria, an unconventional consumer experiential agency, has formally signed an affiliation arrangement with global advertising giant, Dentsu Aegis Network, in an effort to enhance both companies’ mutual repositioning and business footprints in the sub region.
Led by Obinna Aniche as President; Wole Olagundoye as Managing Director and Dele Anifowoshe as Vice President, Business Development, Outori has emerged as one of Nigeria’s fastest growing consumer experience agencies and ranked at the top of its chosen field, with the leadership team winning numerous awards for creativity, execution and effectiveness both on the agency and client’s sides across Africa. Outori, as a full-fledged brand communications agency, offers specialised services in experiential marketing, live experiences, activations, sponsorship planning, digital marketing, media consulting and content marketing.
Dentsu Aegis Network Sub-Saharan Africa (SSA) is part of the global media group that specialises in media, digital and creative communications and spans over Southern Africa, Nigeria, Ghana, Kenya and Tanzania with both owned businesses and affiliates and affiliate partnerships in another 32 markets across SSA. The partnership, according to stakeholders, supports the Dentsu Aegis Network strategy of being a 100 per cent digital economy business by 2020, and further strengthens its position as the leading communications network in West Africa.
Within the space of one year of its operation, Outori clientele includes multinationals and highly successful indigenous companies such as Phillip Morris International, Facebook, Top Feeds, Kwese, Dana Group, StarTimes, Dangote Group and Nigerian Stock Exchange.
On the affiliation, Group Chief Operating Officer for Dentsu Aegis Network Sub Saharan Africa, Bevis Hoets, stated, “The affiliation marks a step-change for Dentsu Aegis Network SSA, providing immediate scale, talent and new capability in the consumer experience sector.”
Aniche said, “It is a great privilege for us at this time to be part of the leading global marketing communications group. We are excited at the opportunities that Dentsu Aegis Network presents and are indeed poised and confident about the future.”
Similarly, Olagundoye, Managing Director, Outori stated, “Signing on with the Dentsu Aegis Network opens up a whole new level of opportunity, not just for us, but for the industry and clients in this region. We are glad to be part of the refreshing wave sweeping across the continent”.