PRCAN partners Pan Atlantic varsity on academic, professional training

The Public Relations Consultants Association of Nigeria (PRCAN), has signed a Memorandum of Understanding (MoU) with the School of Media and Communications (SMC), Pan Atlantic University, on academic and professional training.

The PRCAN and SMC in the MoU agreed to collaborate in the areas of mutual benefits, each offering services from its areas of expertise. They will work as partners in the areas of capacity building in Public Relations training in both academic and professional education.

Specifically, the SMC will be working with PRCAN in the areas of training in corporate writing skills; developing academic programmes in PR; providing resource persons and facilitators for PRCAN programmes and other academic and professional programmes that may be required by PRCAN.

PRCAN, on its part, agrees to collaborate with the SMC in co-designing marketable executive training programmes to be jointly run by the two parties; making input, as needed, in the creation of content for SMC’s PR courses; providing resource persons and facilitators for SMC programmes and other academic and professional education activitites that may be required by the SMC.

The PRCAN President, John Ehiguese, said: “We at PRCAN think that this is a very significant milestone for our Association, this opportunity to partner with the SMC, arguably one of the foremost Communications training institutions in Nigeria, and indeed the African continent as a whole. We will work very hard to ensure that this partnership delivers optimal benefits to our members, both at the corporate and individual levels”.

Dean, SMC, Dr. Ikechukwu Obiaya, on his part remarked: “We are very glad to be partnering with PRCAN to strengthen and expand our training offerings, especially in the field of Public Relations. We believe that this new collaboration will be of tremendous benefit to both parties.”