PRCAN re-elects president, adopts new practice standards

The Public Relations Consultants Association of Nigeria (PRCAN) has re-elected Managing Director/Chief Strategist of Chain Reactions Africa, Mr. Israel Opayemi, as the president to pilot the association’s affairs for the next two years.

The association, at the 2022 Annual General Meeting held in Lagos, also adopted new practice standards for its members. The PRCAN Practice Standards 2022 (PSP), which is set to be made public soon, was initially drafted at the association’s yearly CEOs Retreat at EPE earlier in the year and formally presented for adoption by members at the 2022 AGM.

The new PRCAN Practice Standards aim to upscale professionalism in PR Consultancy services in Nigeria to ensure that clients get the best of services and provide rule of engagement frameworks to protect member firms.

Opayemi disclosed that PRCAN, through the campaign promise of its current leadership, is committed to fostering an environment that enables business growth for members.
He also said provisions of the PSP document include membership grading, pitch fees, and renewable membership practice license.

According to him, this initiative will also deepen practice of the profession when it becomes effective.

The Practice Standards was adopted in principle by all present at the AGM but subjected to further review by a committee to be set up by the Association and the approval of the Nigerian Institute of Public Relations (NIPR).

NIPR President, Mallam Mukhtar Sirajo, said, “my presence here will send a positive message that both institutions are working together for the greater good and interest of the industry.”

He commended the PRCAN leadership for holding the flag higher despite the challenges and encouraged them to keep moving forward.

He expressed delight at the content of the PRCAN Standard Practice, saying that any forward-thinking person will support the initiative and that he looks forward to receiving it for onward presentation to the NIPR council.

Other officers elected alongside Opayemi, are Managing Director, Caritas PR, Adedayo Ojo- Vice President; Managing Director, Integrated Indigo Ltd, Bolaji Abimbola, Secretary-General; Associate Director, Mediacraft Associates, Martha Okpeke, Assistant Secretary-General; Practice Manager & Head of Client Relations, PFCAfrica Communications, Funmilayo Erikitola, Secretary and Finance Director CMC Connect BCW, Raheem Olabode, Treasurer.