Unified Payments launches “It Starts Here” campaign to reaffirm fintech leadership in Nigeria

Unified Payment Services Limited, Nigeria’s pioneer financial technology company, has unveiled a new campaign, “It Starts Here”, aimed at reinforcing its leadership and highlighting the simplicity of initiating transformative actions through cutting-edge financial solutions.

The campaign underscores Unified Payments’ commitment to enabling businesses and individuals to leverage its shared technology infrastructure, with a strong emphasis on enterprise alliances.

The campaign also embodies the company’s vision of fostering innovation, progress, and empowering stakeholders, including customers, shareholders, and employees, to harness opportunities driven by technology.

Speaking at the launch, the Group Managing Director/Chief Executive Officer of Unified Payments, Dr. Agada Apochi, said the company is proud to unlock possibilities through pioneering payment solutions.

“Whether it is the first phase of building a business or scaling to new heights, we offer the infrastructure, processing power, secure transactions, and speedy resolutions that businesses need to succeed. Our focus is on innovation and trust, ensuring that every transaction propels our customers closer to their goals,” he said.

He explained that every milestone, whether in business or life, starts with a single step, adding that Unified Payments is the partner powering that step with efficiency and reliability.

Apochi said the “It Starts Here” campaign builds on the philosophy that every significant achievement begins with a small yet pivotal action, whether it is a decision, a spark of inspiration, or a moment of readiness.

He stated that for Unified Payments, this transformative moment is the seamless connection it offers to businesses, fintechs and consumers, empowering them to innovate and grow.

Apochi highlighted that Unified Payments has consistently demonstrated its ability to drive fintech innovation by providing secure, reliable, and advanced payment solutions.

According to him, its offerings cater to businesses and individuals seeking robust payment infrastructure, secure transactions, and rapid resolutions.

He emphasised that the campaign will be rolled out across multiple platforms, including television, radio, print and digital media.

Apochi further stated that by featuring bold graphics, interactive content, and engaging narratives, the campaign aims to resonate with diverse audiences, while emphasising Unified Payments’ role as a trusted partner in driving growth and innovation in Nigeria’s fintech ecosystem.

He added that by launching this campaign, Unified Payments not only reaffirms its position as a leader in financial technology but also solidifies its role as a catalyst for progress, empowering businesses and consumers alike to achieve their goals with confidence and ease.