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WASCO engages consumers, traders at market activation


West African Seasoning Company Ltd. (WASCO), makers of Ajinomoto seasoning. Photo: PARENTING FIRSTCRY

The West African Seasoning Company Ltd. (WASCO) recently embarked on an interesting market activation and sensitisation on the usage of its Ajinomoto seasoning at Onitsha, the commercial city of Anambra State.

The activation aimed at educating traders and consumers about the safe consumption of Ajinomoto and how it was made from Sugarcane. The traders and consumers who were thrilled by the campaign at Relief Market Ogbaru, Onitsha, also received free cash, souvenirs, and seasonings as gifts.

Speaking at the event, Mr. Takashi Sato, the General Manager of African Business Development (WASCO), said the company aimed at educating consumers and changing their perception about the brand.


Specifically, market activation was aimed at educating consumers to change their perception of the brand. According to the company, Ajinomoto is safe for consumption.

Mr. Sato said the market activation was part of the company’s business strategies to increase sales of the Ajinomoto brand, particularly in the South-East zone where it had witnessed a downturn in sales.

‘’Our purpose is to promote the brand. Ajinomoto is popular monosodium glutamate (MSG) seasoning, which is made from Sugarcane and safe for consumption,’’ he said.

Speaking on the health benefits of Ajinomoto umami seasoning, a nutritionist; Dr. Helen Unaeze explained that a lot could be derived from the use of the product.

‘’First of all, it adds flavor and heighten the natural flavor of food; it also helps in protein and energy synthesis and helps to reduce salt and fat in the diet.

‘’It is pure, produced and packaged from sugarcane under hygienic condition, I urge women to ignore the negative reports said about the product,’’ she said.

Also, the brand Ambassador and ace comedian, Dr. Helen Paul, who thrilled consumers at the event, described the brand as a “unique and essential spice for every meal.”

‘’It is a global brand that has been in existence for many years. It has an irresistible taste and it’s absolutely safe. Everything negative said about Ajinomoto is false as it is made from sugarcane and it gives your meal the required tantalizing taste,’’ she said.

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