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With Sayer, Range Rover, Jaguar lovers may own every car



Electric Vehicles, car sharing, and autonomous vehicles may not take Jaguar Land Rover unaware considering the level of preparation the carmaker is making to take the future headlong.

Indeed, the 2017 Tech Fest starts in London today may become the brand’s chosen platform to showcase its plans. The firm said it would reveal an electrified powertrain, known as sayer, which is expected to debut in its entire model starting from 2020 and unveiling an autonomous concept with a steering wheel that acts as a personal concierge.

The future vision, according to the automaker is to allow individuals move in autonomous, connected and electric cars even when they don’t own a single car.


The plan will allow individuals call upon the vehicle of their choice where and when they need it.

“This steering wheel concept lives in your home and becomes your trusted companion. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks. Sayer could signal your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community,” the company said in a release.

“That’s a future vision Jaguar Land Rover is exploring with Sayer, the connected steering wheel that could be the only part of the car you own,” the company said.

A beautifully sculpted piece of art, like every Jaguar Land Rover product, Sayer owes its name to one of the most prominent designers from Jaguar’s past, Malcolm Sayer, who worked for the British marque between 1951 and 1970. Explore the future with Jaguar Land Rover at Tech Fest 2017.

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