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Geely Nigeria partners Silverbird, sponsors MBGN Pageant 2021

By Eniola Daniel
06 October 2021   |   2:41 am
Geely Motors has partnered with the Silverbird Group as the official car sponsor of the Most Beautiful Girl in Nigeria pageant.

MBGN 2021

Geely Motors has partnered with the Silverbird Group as the official car sponsor of the Most Beautiful Girl in Nigeria pageant.

The partnership with MBGN — Nigeria’s leading pageant platform where its finalists automatically become representatives at international pageants like Miss World and Miss Universe — aligns with the brand’s ethos and expertise at designing cars that embody elegance, sophistication and most importantly, reliability.

In its capacity as sponsor, Geely Nigeria, with full support from Mikano International, enthralled the MBGN 2021 contestants to two days of unforgettable fun, commencing with a vibrant motorcade on September 12 and ending on an extra high note with some beach fun the day after.

The motorcade event was aimed at showing the MBGN contestants, who were selected from across Nigeria, around the host city of Lagos, and also give the ladies, and their accompanying Silverbird crew, a first-hand feel of Geely’s array of hi-tech vehicles.

The 21-one car strong convoy, embarked on a tour of Lagos’ suburbs, taking off from Geely Nigeria’s flagship showroom on Adeola Odeku, Victoria Island and passing through pertinent locations such as the home of Silverbird (MBGN’s organisers) on Ahmadu Bello Way and Eko Hotel and Suites, (the venue for the crowning event) Adetokunbo Ademola, Victoria Island.

The convoy featured all three models in Geely Nigeria’s current lineup: the iconic Emgrand 7, the X7 Sport SUV and the recently launched Coolray crossover SUV.

Following a successful motorcade parade, the MBGN contestants were later hosted to a day of music, games and fun at Moist Beach Club, Victoria Island by the Geely-Mikano team. The beach event was graced by entertainment industry favourites and friends, including, Don Jazzy, rave of the moment- Ayra Starr, comedian- Sydney Talker, Cubana chief priest, Guy Murray Bruce; President Silverbird Group, amongst others.

The girls were split into four teams representing features of Geely cars: Safety, Hi-Tech, Power and Design. And they all engaged in various team activities including a volleyball tournament.

The culmination of the two days of fun was ultimately fulfilled on September 18 at the Convention Centre, Eko Hotel and Suites, when Miss Abuja, Oluchi Madubuike, a certified nursing practitioner was crowned the MBGN 2021 and also the holder of the title- Miss World Nigeria 2021.

The MBGN queen was presented with the keys to a brand new Emgrand7 by Ralph Haidar, the National Sales and Brand Manager, Mikano (Motors Division).

Haidar reiterated the company’s commitment to supporting women empowerment in Nigeria, when he addressed the contestants by stating, “today you’re the most beautiful girls in Nigeria, and tomorrow you will be the most beautiful entrepreneurs, artistes, politicians, mothers of Nigeria and Africa and the world.”

He also spoke about how Geely Nigeria, through Mikano International, is proud to be associated with the Most Beautiful Girl in Nigeria platform, a prestigious and reputable brand that has successfully groomed young Nigerian ladies into icons of beauty and intellect.

The beautiful and brilliant Miss World Nigeria 2021 is the latest addition to the growing list of celebrated members of the family and in the wake of the crowning event, she was accompanied by members of the Silverbird team, led by Mr Guy Murray- Bruce, to visit the company’s flagship showroom in Victoria Island, Lagos for the official handover ceremony of her stunning Geely Emgrand 7.

They were all received warmly by the Geely-Mikano team and she exclaimed after inspecting the car, “I love it, I can’t wait to be riding in my new car” and further expressed her gratitude to the company, and of course, the Silverbird Group for the “amazing opportunity”.