Heineken 45 Collection: Celebrating culture, creativity, and sustainability at Lagos Fashion Week

At the intersection of fashion, culture, and innovation, Heineken debuted its 45 Collection at Lagos Fashion Week, featuring a dynamic collaboration with five of Nigeria’s most exciting and innovative fashion designers. In line with Heineken’s bold launch of its 45cl bottle, the collection stands as a visual ode to modernity, sustainability, and craftsmanship—an embodiment of how fashion can refresh culture, much like Heineken refreshes the beer industry.

The Heineken 45 Collection is not just a showcase of contemporary fashion but a reflection of Heineken’s commitment to refreshing culture and aligning with sustainability-driven designers.

Eki Kere: Weaving African Heritage with Sustainability

Eki Kere is deeply rooted in the preservation of African traditions and cultural heritage, crafting garments that tell the stories of artistry and history. Sustainability is at the heart of Eki Kere’s design philosophy, with a focus on using traditional techniques and materials that honour Africa’s rich past while minimizing environmental impact. For the Heineken 45 Collection, Eki Kere created pieces that celebrate upcycling and the revival of discarded materials, turning them into luxurious, modern garments that speak to both heritage and innovation.

Ywandelag: Traditional Craftsmanship with a Modern Twist

Ywandelag blends traditional Nigerian craftsmanship with contemporary design elements, creating distinctive pieces that tell powerful stories through fashion. Known for using artisanal techniques that pay homage to Nigeria’s cultural roots, Ywandelag is committed to crafting garments that are not only fashion-forward but also rooted in sustainability. Their contribution to the Heineken 45 Collection focuses on using handcrafted textiles and ethical production methods, ensuring each piece is as environmentally conscious as it is stylish.

Emmy Kasbit: Elevating African Textiles with Ethical Fashion

Renowned for his use of locally sourced materials and ethical production processes, Emmy Kasbit is a leader in Nigeria’s sustainable fashion movement. His designs, which are rooted in traditional African weaving techniques, empower local artisans by providing them with fair wages and supporting their craft. For the Heineken 45 Collection, Emmy Kasbit drew inspiration from the sleek lines of the 45cl bottle, crafting pieces that blend tradition with modernity while adhering to his core values of sustainability and community empowerment.

Orange Culture: Fashion with Purpose and Inclusivity

Orange Culture is celebrated for its bold, gender-fluid designs that challenge societal norms and encourage conversations around identity and inclusivity. While the brand is primarily known for its social impact, Orange Culture’s commitment to responsible fashion is evident in its use of sustainable materials and its efforts to promote slow fashion. For the Heineken 45 Collection, Orange Culture created daring pieces that mirror the bold, modern aesthetics of the 45cl bottle, pushing the boundaries of fashion while staying true to its message of inclusivity and purpose.

Eso by Liman: Minimalism Meets Sustainability

Known for its minimalist yet impactful designs, Eso by Liman is a Lagos-based brand that champions sustainable practices. The brand’s ethos revolves around creating garments that celebrate the beauty of African culture through ethical and low-waste production methods. For the Heineken 45 Collection, Eso by Liman crafted pieces that reflect the clean, streamlined aesthetic of the 45cl bottle, using sustainable fabrics and techniques that honour both tradition and the environment.

The Heineken 45 Collection is more than just a fashion statement—it is a reflection of Heineken’s dedication to innovation, sustainability, and the celebration of African creativity. By partnering with designers who prioritise eco-conscious practices and cultural storytelling, Heineken is not only refreshing the way we think about beer but also leading the way in fostering a more sustainable fashion industry.

As the new 45cl bottle takes its place in the Nigerian market, the Heineken 45 Collection serves as a powerful reminder of how fashion, culture, and sustainability can come together to create something truly iconic.

Explore the collection today and elevate your wardrobe with a touch of Heineken flair—because enjoying life is always better in style! Follow @Heinekenng on Instagram to check out the new 45 collections!