LG taps celebrities to lead inspiring positivity campaign across Nigeria

Published 28 Dec 2024

Content Creator, Eric Gugua; Snr. Marketing Manager, LG West Africa, Paul Mba; Head of Digital Marketing, LG Electronics, West Africa Operations; Doris Onwuagba; actor, Ariyiike ‘Dimples’ Owolagba and PR Manager, LG Electronics, Moses Osime at the flag off of the campaign in Lagos

LG Electronics has kicked off Optimism My Feed campaign amid calls to tell stories of optimism and positivity about Nigeria. The event aimed to build on LG’s Optimism My Feed campaign by fostering collaboration with content creators to spread positive, uplifting stories that can inspire communities and transform perspectives.
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Optimism My Feed is designed to encourage people to intentionally share positive and inspiring stories on social media, creating a ripple effect of hope and optimism in their feeds, counteract the negativity often found on social media platforms and inspire people to see and share the good in life.

In a heart-warming and impactful gathering at the LG Academy in Victoria Island, Lagos, LG Electronics hosted the LG Insider Experience, bringing together some of Nigeria’s most influential content creators for a day focused on storytelling, collaboration, and optimism.

The day featured dynamic workshops, storytelling masterclasses, and open discussions where attendees shared their personal experiences of finding and spreading hope in challenging times. From creators who document everyday acts of kindness to those highlighting unsung heroes in their communities, the stories shared were a testament to the power of positivity in transforming lives.

Celebrities leading the campaign are; Linda Ejiofor, Eric Guagua, Lauretta Ebube, Princess Audu, David Eyo, Joy Cyprian, Wongi Ibom, Tega Clifford, Lydia Stanley, Meyiwa Vera, Kamari Famokunwa, Emeka Nwagbaraocha, Ogeh Ezeonu, Chisom Nwokwu, Eugoson Quorch, Lade Ibikunle, Amaka Ododo, Oge Okafor, Ariyike Owolagba, Sharon Ezeoke, Blessing JessicaObasi, Prince Ebuka, Zinnei White, Adedamola Adewaye (Realadeherself) and 23 others.

Managing Director, LG Electronics West Africa, Hyoung Sub Ji, who was represented by the Senior Marketing Manager, LG Electronics, West Africa Operations, Paul Mba said: “At LG Electronics, we believe that positivity is contagious. Stories have the unique ability to shape perspectives and drive meaningful change.

“The LG Insider Experience was our way of taking these online conversations offline, creating a space where creators could come together, learn from one another, and be inspired to spread optimism even further.”
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