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Milli’s ‘Mango Sticky Rice’ Performance Boost Dessert Sales

By Chinelo Eze
22 April 2022   |   9:34 am
  'Mango Sticky Rice' has a recent boost in sales and Thai rapper Milli has a lot to do with it. Thai rapper, Milli, has boosted the interest in mango sticky rice in Bangkok after performing at the Coachella music festival. The 19-year-old ate mouthfuls of the much-loved dessert on stage performing pop and indie…

 

BANGKOK, THAILAND – APRIL 21: A customer holds a plate of mango sticky rice at Aunt Lek and Aunt Yai’s Mango Sticky (Photo/Getty Images)

‘Mango Sticky Rice’ has a recent boost in sales and Thai rapper Milli has a lot to do with it.

Thai rapper, Milli, has boosted the interest in mango sticky rice in Bangkok after performing at the Coachella music festival.

The 19-year-old ate mouthfuls of the much-loved dessert on stage performing pop and indie rock at the music festival.

Milli, whose real name is Danupha Khanatheerakul, performed to tens of thousands of fans alongside this year’s headline artists including Swedish House Mafia, Billie Eilish and Harry Styles.

It’s been noted that since then sales in Thailand have skyrocketed since Milli performed on stage with a bowl of the traditional dessert called “Mango Sticky Rice” last weekend.

According to sources, the Prime Minister Prayuth Chan-ocha announced this week that the Culture Ministry is contemplating recording mango sticky rice on UNESCO’s cultural heritage list. 

“Mango Sticky Rice” a dessert particular to the Thais, is a sweet sticky rice soaked in coconut milk, served with ripe mango, used to cool down during extremely humid months of March and April.

In Bangkok, many delivery riders were observed queuing up in front of a well-known vendor to satisfy erupting online orders.

Speaking to a source, popular vendor Thanyarat Suntiparadorn and owner  of Mae Varee said “We had to shut down the apps in order to catch up with the orders before resuming it again. We’ve been turning it on and off, on and off throughout the day.” 

Thanyarat added that mangoes are in season, but Milli’s performance at Coachella has helped increase sales more than 100%.

Customers also flocked to Bangkok’s Chinatown area where vendors had to double their mango stocks to keep up with demand.

“I normally love to eat mango sticky rice but after watching Milli on stage, I am now eating it nearly every day,” said 29-year-old customer, Suphakomkao Klaypongpan.

Milli has not only brought Thai national dish to limelight, but she is the first Thai national to perform solo at Coachella  festival.