…Why millions of Nigerian women and men are making Viva Plus Dishwashing Liquid their kitchen companion of choice.

Ask any Nigerian woman what she dreads most about cooking a big Sunday meal, and somewhere on that list, right next to the risk of burning the stew, is the aftermath. The pile of pots. The oily plates. The jollof rice-soaked pot. It is not glamorous, but it is real life.

That is the insight that Viva Plus Dishwashing Liquid has turned into a brand promise, powerful enough to conquer Nigerian cooking, gentle enough to love your hands. It is a combination that sounds simple, but in a market flooded with foreign brands that were clearly not formulated with jollof rice-burnt pots in mind, it is surprisingly rare.

Viva Plus Dishwashing Liquid is a product of Aspira Nigeria Limited, established in 2009 and headquartered in Kano. Its concentrated antibacterial formula is designed for the full intensity of Nigerian kitchen life.

The lemon fragrance alone turns dishwashing from a chore into a sensory ritual. Your kitchen will smell like a five-star restaurant.

With the manual dishwashing segment accounting for 64% of the global dishwashing market in 2025, and the vast majority of Nigerian households washing dishes by hand, the demand for a reliable, effective, skin-friendly formula has never been higher.

The brand’s collaboration with Hilda Baci, Chef, world record holder, and one of Nigeria’s most beloved women, is not accidental. It is the meeting of two energies that Nigerians recognise: excellence and heart. Hilda renewed her brand partnership in 2024, describing Viva as “one of the brands that cared for me beyond the numbers”.

Whether you are a busy Lagos professional doing a quick weekday dishwashing or a caterer managing a 200-person event, Viva Plus Dishwashing Liquid delivers the clean you need with the care your hands deserve. Life is messy. Your dishes do not have to be.