‘The Big Weekend Experience 3.0’ Returns

Nigerian Breweries is set to electrify the entertainment scene once again with the return of its highly anticipated “The Big Weekend Experience 3.0: The Ultimate Beer Party”.

The highly anticipated event, which brings along high-energy performances, immersive brand experiences and cultural celebrations to cities across Nigeria will unfold over several months, uniting communities through music, live entertainment, and unforgettable shared moments — all with the perfect beer in hand.

Speaking on the gig, National Trade Marketing Manager, Nigerian Breweries Plc., Mfon Bassey, said: “The Big Weekend Experience is not just an event — it’s the ultimate beer party, bringing together great music, vibrant energy, and the rich culture of celebration that defines us. This year, we are raising the bar with a richer, more immersive experience that truly connects with people and creates lasting memories.”

According to him, the party, which kicks off this March, will make stops in major cities across the country, including Awka (Anambra), Owerri (Imo), Abakaliki (Ebonyi), Trans Amadi (Port-Harcourt, Rivers), Jos (Plateau), Uyo (Akwa Ibom), Warri (Delta), Ikotun (Lagos), Ilesa (Osun), Benin (Edo), Oyo (Oyo), Abuja (FCT), Kaduna (Kaduna) and Abeokuta (Ogun), every Sunday.

Each city will enjoy a uniquely curated lineup featuring top regional artistes, DJ battles, and performances by DJ Big N, as well as exciting consumer engagements, creating a vibrant atmosphere that reflects the energy of each location.

Mfon further stated that added to the excitement, The Big Weekend Experience third edition, will align with major national celebrations such as Easter, Workers’ Day, and Independence Day, delivering special performances and unique activations that make each occasion even more memorable.

Whether you’re a fan of great music, delicious beer, or simply unforgettable moments with friends, The Big Weekend Experience 3.0 is the ultimate destination for you! To attend the beer parties closest to your location, follow @bigweekendexp on all social media platforms.