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BIC woos more customers with new promo


To pull more customers to their brand of shaving stick, manufacturers of BIC shaver has introduced ‘BIC shave and win promo’.

The second edition of the nation-wide promotion, which runs between October and December, is rewarding new and existing customers with cash prizes worth N2 million, household items, electronics, mobile phones and other prizes.

Managing director, Nigerian Ball-Point Pen Industries, CFAO Group, Regis Tromuer, said that the promo was a strategy to reward loyal consumers who have helped in keeping the brand at the top.

His words: “We not only supply the best quality product, but we also take it as an important task to compensate our consumers.”

The business development manager of BIC Nigeria, Adeyemi Ojo, said that the reason for the promotion was to give back to the consumers who had been supporting the brand for over 50 years.

He added that about 13,000 customers had won N30,000 worth of phone recharge cards.

“Every customer who buys a stick should scratch the silver panel on the coupon to reveal the numbers which will be sent through SMS to the short code following the instruction on the card.

“The raffle draws will be held at select locations every month and winners will be announced and contacted to pick up their gifts,” he said.

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