Excitement filled Crunchies outlets across Nigeria on Saturday, September 12, as children and their families gathered for a nationwide Back-to-School Party organised by Crunchies Fried Chicken ahead of the new academic session.

From games and entertainment to food, drinks and back-to-school gifts, the celebration offered children an opportunity to enjoy one final day of fun before returning to the classroom.

Held simultaneously across all cities where Crunchies has a presence in Nigeria, the event was open to all children and their parents, turning participating outlets into lively spaces of family entertainment.

One of the major attractions was the appearance of The Crunchers, Crunchies’ colourful brand mascot, who joined the children during the celebrations and added to the excitement of the day.

The event also provided children with back-to-school gift items designed to give them something memorable to take with them as they resumed school.

For Crunchies, however, the celebration was about more than simply marking the end of the holidays. It was an expression of the brand’s longstanding connection with children and families.

Crunchies has continued to build its family-focused offering through initiatives such as its Kiddies Fan Club, as well as dedicated children’s play areas available at its outlets. These initiatives form part of the brand’s broader effort to create spaces where families can eat, relax and create shared experiences.

Speaking on behalf of the Managing Director/CEO of Crunchies Group, Muka Ohaeji, the Head of Sales & Marketing, Vivien Chinazo-Okeomah, said the Back-to-School Party reflected the organisation’s affection for children and its desire to make the transition into a new school session more exciting.

“As an organization, children mean a lot to us. This event is one way we keep them engaged and prepare them ahead of the new academic session with fun activities and gifts they can take back to school. We wish them a rewarding school session ahead, and we will always have more for them.”

The nationwide celebration comes as schools reopen across Nigeria, with families preparing children for another academic year. For many of the children who attended the party, the event provided an opportunity to spend time with friends and family while enjoying games, meals and entertainment in a familiar family-friendly environment.

By taking the celebration to every city where it operates, Crunchies also underscored its intention to make its family-focused experiences accessible to children across its growing Nigerian footprint.
As the new academic session gets underway, the brand has wished pupils and students across the country a successful and rewarding school year.