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Does the use of hashtags on Instagram posts really work?

By Guardian Nigeria
21 January 2023   |   2:35 am
With over one billion monthly users, Instagram is one of the most popular social media platforms today. While some people use Instagram to simply post pictures

Instagram PHOTO: Getty Images

With over one billion monthly users, Instagram is one of the most popular social media platforms today. While some people use Instagram to simply post pictures of their everyday lives, others use it as a tool to build their personal brand and become popular. For many people, being popular on Instagram is extremely important. Popularity on social media has become increasingly important in recent years. Platforms like Instagram offer users the ability to gain a large following and build their personal brand. There are many benefits to being popular on Instagram, including the ability to connect with other users, increase your visibility, and boost your self-confidence.

People use different methods to get free Instagram likes and Instagram followers as it is the best way to make their posts more visible and get more engagement there. One of them is the use of hashtags.

What are Instagram Hashtags
?
Most often for hashtags, a “#” symbol is used along with popular phrases or words. They are used to categorizing content on social media sites such as Instagram.

Hashtags were first used on Twitter and have since been adopted by other social media sites to group content and make it easier for users to find what they’re looking for. Hashtag analytics are an important part of a social media campaign. Users can search for hashtags to find specific content, and the number of times a hashtag is used can provide insight into how popular a topic is or how well your campaign is performing.

Does Using Hashtags on Instagram Posts Really Work?

Hashtags are a common fixture on most social media platforms, but they are particularly popular on Instagram. Many users add hashtags to their posts in the hopes of increasing engagement or reaching a wider audience. But do hashtags work?

Some experts say that hashtags are a great way to reach new users and expand your reach on Instagram. By using relevant and popular hashtags, you can ensure that your content is seen by more people. That means it opens the ways for discoverability and more recognition of your content by other relevant accounts. However, others argue that using too many hashtags can be off-putting and make your account seem spammy.

So, what’s the verdict? It depends on your usage. If you carefully select relevant and popular hashtags, then you could see an uptick in engagement on your posts. But if you go overboard with the hashtags, you might end up doing more harm than good. For example, it is very necessary to use the proper hashtag to inspire and get engagement from the relevant people. As Nike Los Angeles most often uses the hashtag #playinside for featuring the people to remain active.


Benefits of Using Hashtags:

Instagram hashtags help to build community online. It helps people be motivated to engage with your brand. For example, as the way people use social media changes, so do the opportunities for marketing.

A recent study found that nearly 60% of individuals say they discover new products on Instagram. This number is only going to continue to grow as Instagram becomes more popular. If you’re not using hashtags as part of your marketing strategy, you’re missing out on a huge opportunity.

Hashtags help you reach a specific audience who is interested in what you have to offer. When used correctly, they can be extremely powerful in growing your brand and connecting with potential customers.

Hashtags can also be used to start or join conversations. If you want to join a conversation about a certain topic, simply search for the hashtag and chime in!
By using proper niche hashtags, you can reach maximum Instagram likes as well.

Popular Hashtags:

Some of the most popular hashtags on Instagram are the following;
#shoplocal
#selfcare
#photography
#fitness
#motivation
#lifestyle
#foodie
#homedecor
#smallbusiness
#beauty
#food
#wellness
#health
#skincare
#architecture
#selflove
#home
#nature
#shopsmall
#luxury
#supportlocal
#instafood
#handmade
#ootd
#luxury
#socialmediamarketing
#promo
#socialmedia
#digitalmarketing
#supportlocal
#photooftheday
#marketing
#marketingdigital
#startup

Types of Hashtags

Niche Hashtags
When it comes to hashtags, there is no one-size-fits-all solution. Just as every business has a unique target audience, every business should also be using unique, niche hashtags to reach their target audience on social media.

Service Hashtags
When it comes to promoting your product or service on social media, one of the most important tools at your disposal is the hashtag. A hashtag is a word or phrase preceded by a pound sign (#), used on social media websites and applications, that makes it easier for users to find messages with a specific theme or content.
Instagram’s Community Hashtags
Community hashtags are a way for people to connect with others who have similar interests. For example, if you’re a travel enthusiast, you can use the hashtag #travelcommunity to find and connect with other like-minded people. This is a great way to meet new people and make friends from all over the world.

Location Hashtags
As social media platforms grow in popularity so does the use of hashtags to categorize the content. Hashtags are especially useful for tagging content by location. Location hashtags can help people find content from a specific area, making it easier to connect with others who have similar interests. For businesses, location hashtags can be a great way to reach a local audience. When used correctly, location hashtags can be a powerful tool for connecting with others and promoting your business.

Relevant Phrase Hashtags
Hashtags are words or phrases that describe the content of Instagram posts. When you use hashtag, your tweet appears in a search for that hashtag. This makes it easy for people to find tweets about topics they’re interested in. can use for maximum engagement.

Conclusion
Using hashtags on Instagram posts can help you increase your reach and engage with new audiences. So, if you’re not using them already, start experimenting with different hashtags to see what works best for you and your business.