E-commerce platform brings new offering for fashion, textile industry

To encourage more creativity among fashion designers and promote Nigerian fashion on the global stage, Legendary Gold Limited, in partnership with NEPC, has launched Agogo Africa.

The launch which was hosted by the Nigerian Export Promotion Council at its headquarters in Abuja was attended by top dignitaries and stakeholders in the fashion, beauty, textile and garment industry from all over Nigeria and beyond.

Executive Director, NEPC, Dr. Ezra Yakusak and CEO, Agogo Africa, Lexy Mojo-Eyes at the event

Others include Doris and Charles representing DHL, which is Agogo Africa logistics partners.

The welcome address was given by Mr Babatunde Olusegun Faleke of International Export office, NEPC.

The Overview of Agogo Africa was done by Lexy Mojo-Eyes, CEO, Agogo Africa. The goodwill message was delivered by Mrs Ron Osman Omar, the African Union representative who flew in from Addis Ababa for the launch. Over 580 people from around the world joined the launch virtually via zoom.

Anton Dell of Anton Dell fashion consultancy, London addressed the launch via zoom. In his address, he stated that his partnership with Agogo Africa is to take the brands selling on the platform to buyers worldwide.

Speaking at the launch, Dr. Ezra Yakusak, Executive Director of NEPC, said the launch of the Agogo Africa platform is a step in the right direction.

“It will not only expose our fashion and textile industry to the global market, but also provide an opportunity for the industry to source the raw materials the fashion industry players need in their production processes.

“Furthermore, it will serve as a directory of Nigerian and African textile manufactures, and of course artisans for small scale production from this platform.

“The entire value chain in the textile and garment industry will be positively affected.

“NEPC on its part, has through its various programmes empowered and strengthened Nigeria exporters and Small and Medium Enterprises (SMEs) to enable them increase and improve on their products quality and quantity in readiness for the challenges thrown up by emerging markets and increase in demand of products and services,” Yakusak said.

The highlight of the launch was when it went live after everyone was taken through a virtual trip on the website by Adeleye Omosanya, Business Development Director of Agogo Africa.