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German brand launches club for customers


A German manufacturer of high-end domestic appliances, Miele, has launched its members club for customers to enjoy luxury concierge services that remove the everyday stress of life.

The Club’s Founder and Managing Director of A Plus Appliances Limited and Miele Nigeria, Mustapha Olorunnimbe, during the unveiling at the weekend in Lagos, noted: “The Miele brand promise of ‘Immer Besser’ (Forever Better) means striving for perfection in product design, employee relations and client satisfaction.

“Home is where love resides; memories are created; friends and family belong and laughter never ends.


“The invention of electronic domestic appliances revolutionised household and popular culture. Families could enjoy more quality time together and get more done in and outside the home.”

“While our appliances result in trustworthy, reliable and quality households – the Miele Members’ Club goes a step further to ensure the use of those appliances creates lasting memories, good relationships and good quality of life.”

Olorunnimbe added: “To thrive in today’s demanding world, we need to invest in our greatest assets: our time and health.

The club has a unique approach to well-being.

“The mission is to make different aspects of client’s lives as enjoyable and seamless as possible.

“The devoted and specialist Miele team anticipates clients’ needs. Through personal attention, unforgettable experiences, unique access and exclusive privileges, we bring joy and purpose to our members’ lives, giving them back the luxury of time and peace of mind.”


In this article:
MieleMustapha Olorunnimbe
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