Ayobami speaks on raising standards of luxury in jewelry industry


CEO and founder of Haywhy Luxury Place Adesikun Ayobami Israel said his firm is raising the standards for luxury in the jewelry industry in Nigeria.
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Ayobami said Haywhy Luxury Place, a luxury brand specialises in custom-made jewelry crafted from solid gold metals and precious stones. He said the firm was founded in 2018.

“With a mission to revolutionize the jewelry landscape, the brand distinguishes itself by offering a diverse range of products, including custom jewelry, gold jewelry, luxury watches, and an exclusive streetwear line under its subsidiary brand,” Ayobami said.

Ayobami during a recent press engagement stated that the brand focuses on meticulous craftsmanship and empowering numerous clients to transform their capital into gold, resulting in lucrative assets that yield significant returns.

“Our commitment to helping individuals discern between investment jewelry and fashion pieces has set us apart,” says Ayobami. “We believe in not only providing exceptional products but also in educating our clients about the value and potential of their investments.”
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He said Haywhy Luxury Place prides itself on offering custom jewelry meticulously crafted from solid gold and precious stones, alongside an impressive selection of gold and diamond earrings, wedding/engagement rings, and luxury watches.

He noted that his brand employs a multifaceted marketing approach, leveraging advertisements, collaborations, and pop-up events to promote their offerings. He said their target audience comprises discerning individuals seeking to elevate their jewelry game and make strategic investments in gold.

“Haywhy Luxury Place operates both online and maintains a physical store, earning accolades for their exceptional customer service and garnering rave reviews. Located in Lagos State, their physical store is easily accessible via a simple search on Google Maps,” he said.

“The brand recently unveiled a Gold chart spanning five years, a pioneering endeavor within the jewelry industry. The chart serves as an invaluable resource for customers and investors, aiding them in making informed decisions regarding the merits of investing in gold jewelry.”
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