Get Guardian on GoogleThe South West Agenda for Asiwaju (SWAGA), a prominent pro-Bola Tinubu political movement, will formally launch its reconstituted Lagos State chapter on Friday, 13 November 2026, as part of a renewed strategic campaign to support the President’s re-election bid in 2027.
Speaking at a press conference in Lagos on Wednesday, the Chairman of the Lagos SWAGA Media Committee, Lanre Odubote, announced that the launch ceremony will take place at the Blue Roof, Lagos Television complex in Agidingbi, Ikeja.
Addressing members of the press on behalf of the State Chairman, Alao Owolabi (Bertola), Odubote stated that the inauguration marks a deliberate effort to reposition the movement, expand its grassroots reach and reinforce party structures across the state.
Originally formed as a pioneering volunteer movement to champion Tinubu’s initial presidential run, SWAGA is restructuring to transition from an electoral push into a permanent platform for policy advocacy and grassroots mobilization.
“Every progressive movement must continually renew its structures, strategies and methods of engagement to remain relevant and effective,” Odubote said. “The inauguration of Lagos SWAGA represents a deliberate effort to reposition the movement, strengthen its organizational capacity and expand its reach in response to the demands of the current political environment.”
Odubote outlined four core strategic priorities driving the movement’s new phase: establishing grassroots structures from local councils down to polling units; expanding outreach to women, youth, artisans and transport workers; driving fact-based public communication on the administration’s economic and structural reforms; and mobilizing support for President Tinubu’s 2027 campaign.
Addressing potential friction within the ruling party, Odubote emphasized that the group is not intended to operate as a rival political outfit.
“Let me make this point unequivocally: Lagos SWAGA is not being established to compete with the APC or operate parallel political structures,” he stated. “Rather, we intend to complement the party’s existing machinery, strengthen its mobilization capacity and contribute meaningfully to the achievement of our shared political objectives.”
The upcoming event is expected to draw major political figures, including the Governor of Lagos State, senior APC leaders, national SWAGA executives led by National Chairman Senator Dayo Adeyeye, traditional rulers and trade union leaders.
The program will feature the formal unveiling of the state executive committee, the launch of a strategic action plan and the swearing-in of coordinators across the state’s local government areas and wards.
SWAGA was initially convened by former lawmaker Oyetunde Ojo before expanding across the South-West under the leadership of Adeyeye and National Secretary Bosun Oladele. The group played a pivotal role in the lead-up to the 2023 general elections by rallying early support across markets, religious centers and traditional institutions.
