Midea has launched a nationwide consumer promotion offering shoppers who purchase its home appliances worth, at least, N100,000 an opportunity to win prizes, including a Chery Tiggo 2 Pro car.

The promotion, tagged WIN 9JA WIN, will run from October 10 to December 31, 2026, with participating dealers expected to distribute scratch vouchers to eligible customers at the point of purchase.
Under the arrangement, customers who buy qualifying Midea products worth N100,000 or more will receive vouchers to reveal their rewards, subject to the campaign’s terms and conditions.

The prizes include refrigerators, chest freezers, air conditioners, washing machines, air fryers, microwave ovens, electric kettles, standing fans and blenders, as well as branded items such as T-shirts, caps and pens.

The company said the campaign would be supported by radio, digital media, public relations and in-store activities, alongside a promotional truck scheduled to visit selected markets and dealer locations across the country.

The truck tour, scheduled from October 10 to November 1, will cover locations in Lagos, the South-West, South-South, South-East, North-Central and Northern Nigeria.

The listed destinations include Port Harcourt, Aba, Owerri, Onitsha, Enugu, Ibadan, Abeokuta, Benin City, Warri, Abuja, Kaduna and Kano, as well as several communities and commercial centres across Lagos State.

According to the company, the tour will provide information about the promotion, its eligibility requirements and the process for redeeming rewards. The Chery Tiggo 2 Pro will also be displayed during the activations.

Speaking on the promotion, the Business Head, Africa, of Care Global Consumer Ltd., Ashok Dimri, said it was designed to reward customers and increase engagement with the company’s dealer network.

“WIN 9JA WIN is our way of thanking Nigerian consumers and making every qualifying purchase more rewarding. The mechanic is simple, transparent and immediate: buy, receive a scratch voucher and reveal your reward,” he said.

Dimri added that the promotional tour would take the campaign to dealers and consumers in different markets while allowing shoppers to view the car offered as the grand prize.

Separately, Midea is offering free installation and a free copper kit to customers who purchase any of its air conditioners between October 1 and December 31, 2026. The offer is subject to the applicable terms and conditions.

The company said the promotion would run through participating dealers nationwide for the stated period.

Midea operates under the Smart Home Business of Midea Group, an international technology company with business interests spanning smart home products, industrial technologies, building technologies, new energy, healthcare and logistics.

The group said its products and services reach more than 500 million customers worldwide, with operations supported by subsidiaries, research and development centres, and manufacturing bases across multiple countries and regions.