Property developer plans virtual real estate radio

PWAN Plus, owners of Cedarwood Luxury brand plans to roll out a virtual real estate radio platform known as Cedarwood Online Radio to bridge the knowledge gap between stakeholders in the real estate sector and their clients.

The platform, which seeks to transform real estate radio broadcasting, will feature various innovative real estate programmes and segments, headlined by experts dealing with legal, economic, religious, health, and other aspects of the sector.

Managing Director of PWAN Plus, owners of Cedarwood Luxury brand, Dr. Julius Oyedemi, who disclosed this in Lagos, said the sector is a vast area of endeavour beyond mere buying and selling of properties.

His words: “Real estate has to do with giving right information to prospects and clients. And when we talk about information dissemination, we can’t do without means of communication of which the online radio platform is one. We are establishing an online radio platform so that our customers all over the world can always view us at a glance.

“Many of our clients live abroad; where fears of transacting big business in Nigeria is so high. So, we decided to create a platform where there is a proper channel of information; particularly access to the radio station.

“The idea is to have a gateway between real estate service providers and clients or prospects, such that they can access us at any time.”

According to the PWAN Plus managing director, said the platform would “spread our visibility, to make us more visible to our customers. We will be giving out rich information about real estate market and opportunities locally and globally.”

He explained that there would be ample room for Cedarwood Online Radio to take on critical issues in real estate, including alleged unprofessional practices.

He said: “We will be looking at legal, medical and economic part of real estate. A lot of people think it is all about investment. How about your health? We are going to be looking at the various parts of real estate and telling people the truth.”

He noted further that listeners round the world would be treated to robust, but core real estate programmes on the virtual radio.

Noting that innumerable opportunities exist in having a radio station, the managing director said its broadcasts would help interested people “know what is happening in and about the environment, and where to put their money.”

Another benefit of the Cedarwood Online Radio is the potential engagement of many Nigerian youths, which has huge impact on society.