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Ali Baba, Arese, Omojuwa are new influencers for the #OneLife/LiveThemCampaign


Ali Baba

Ali Baba

Remy Martin announced the launch of its global campaign that recognizes and celebrates individual’s multi-talents late last year and since then; the brand has selected and celebrated different individuals that embody the brand message.

Arese Ugwu, Japheth Omojuwa and Ali Baba were last week unveiled as the new set of influencers for the campaign. The campaign tagline, One Life/Live Them, which assumes its grammatical error, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions.

The One Life/Live Them campaign encourages consumers to explore and celebrate all their talents. It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced.


Ugwu is the Founder of Smart Money Africa, a personal finance platform for the African millennial. She is also the author of The Smart Money Woman: An African girl’s journey to financial freedom. As a contributor to one of the leading newspapers, the host of two personal finance shows, – “Your Life Your Money”, and a co-host for
“Analyse This” on Ndani TV, she has helped shape the new narrative on personal finance in the media.

Japheth Omojuwa is a public speaker, political expert and ideologist, participating in various economic, civil society and media development panels within and outside Nigeria. Ali Baba, dubbed the “Grandfather of Nigerian Stand-up Comedy” is a popular comedian and motivational speaker.

The campaign urged Nigerians to watch out in the coming months for new diverse and multitalented influencers.

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