Ariya Repete returns loaded
Nigeria’s foremost talent hunts competition for indigenous Yoruba music is back for yet another edition. The 2019 Edition of Ariya Repete was announced recently at a media briefing hosted at the Nigerian Breweries Headquarters in Lagos. The day, which also marked the World cultural & diversity day, provided the perfect incentive for Goldberg Lager to unveil the beloved talent hunt competition.
The media briefing featured an excellent roundtable conversation by some veterans in traditional genres of Yoruba music (i.e Juju, Fuji) as well as some new generation artists whose music has been influenced by the Yoruba culture.
Moderated by leading on-air personality – Adebayo Faleke, the panelists included veterans such as Dr Saheed Osupa, Sir Shina Peters, Yinka Davis, President of FUMAN, Alhaji Sikiru Agboola as well as Tolu Obey, who is a PMAN executive and the son of Legendary Juju artiste, Ebenezer Obey. The new generation was ably represented by the likes of Sound Sultan and renowned music producer, ID Cabasa.
The panel discussion, which was themed around the topic, One Culture, One Voice, New Sound, provided the perfect platform to announce the return of one the most revered initiatives that celebrate the Yoruba culture.
Meanwhile, this year’s edition of Ariya Repete is set to up the ante and will be the first ever to be aired on television with the aim to reach an even wider audience. This is particularly exciting for fans of the show as the 2019 Ariya Repete will be introducing an all-new category tagged ‘Afro Pop’.
The introduction of Afro-Pop has already got fans eagerly anticipating the selection parties, which will be kicking off in various cities across western Nigeria on June 11.Senior Brand Manager of Goldberg & Life Lager, Maria Shadeko who spoke at the round table session expressed delight at the return of the talent hunt,
“Ariya Repete is a very special platform that allows us to showcase and celebrate the very best talents in South-Western Nigeria. Over the years, we have been able to continually delight our consumers with this initiative as well as provide unforgettable memories for winners of past editions. This year we are taking it further by not only increasing the prize money but also adding an all-new category. The theme of this year’s competition is ‘The Fusion’, and in light of this, we are looking for the next big artist who will dominate the Nigerian music scene.”
The regional auditions are set to kick-off on the June 11, as the brand takes the auditions and selection parties to eight western cities in two weeks. The selected talents will then head down to Lagos for mentorship sessions by some of the respected acts in their genres before returning to the contest to slug it in the quarterfinals from July 5. The Semi-Final will be hosted on July 12, while the grand finale is slated for July 19.
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