In a move to blend tech innovation with tangible retail experience, Bvndle has launched the first-ever physical store for The Yard, its luxury shopping experience, during a two-week campaign.

The newly opened Yard store, located in Lagos, became a curated destination for fashion lovers, tech enthusiasts, and lifestyle seekers alike, powered by Bvndle Coins, and supported by card payments when coins didn’t cover the full cost.

What started as a digital-only rewards marketplace has now found a physical home.
Operations Lead at Bvndle, Uloh Akuns, said, “Launching the store was about making The Yard more accessible, more real. People want to see, feel, and experience the lifestyle they’re investing in. This gave them that chance and they showed up for it.”

The store featured themed daily drops from gadgets like AirPods and smartwatches to designer perfumes by Tom Ford and niche fashion pieces reimagining what it means to shop ‘smart’ in Nigeria.

Chief, Operations, Helen Ihonre, said, “We wanted to turn digital loyalty into a real-world experience. Users could walk into the store, scan items they’ve saved online, and pay instantly, sometimes with just their coins. And if they didn’t have enough? They could top up with their card. No stress, no barriers.”

Head of Marketing and Communications, Ized Uanikhehi, said, “Our goal was to remind users that rewards should feel personal. It’s not just about deals. It’s about identity, confidence, and giving everyday Nigerians access to the kind of shopping they see in magazines and TikTok, but on their terms.”