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GTB Fashion Weekend returns

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GTBank Fashion Weekend<br />PHOTO: Bellanaija

Fashion lovers can breathe a huge sigh of relief as the fifth edition of Africa’s premier fashion event, the GTBank Fashion Weekend, will hold on Saturday, November 14, and Sunday, November 15, 2020. The two-day event will feature fashion-leaders and industry experts from around the world, whilst providing hundreds of indigenous small fashion businesses with the opportunity to expand their online presence, reach new markets, and position their businesses for sustainable growth.

Themed “The Future of Fashion Retail,” the event will feature a hybrid of online and physical experiences, including online master classes, an immersive online shopping experience with free delivery nationwide and a runway show. In line with its vision of promoting enterprise, an e-commerce platform would be provided that will allow hundreds of small businesses connect with thousands of consumers online, whilst providing fashion lovers with an immersive online shopping experience. Custom-built online retail stalls would also be provided for free as well as all promotional activities to drive visibility and sales for all the fashion brands that will be a part of the fashion weekend.

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In addition to its innovative fashion retail experiences, the weekend will feature masterclasses facilitated by renowned fashion industry experts. A “must-attend” for entrepreneurs and fashion enthusiasts, the masterclasseses have been designed to deliver the same quality in content and engagement as previous years, through interactive webinars that will focus on exploring new and exciting ways to build and sustain fashion brands in these times and the future.

The iconic runway show will also keep its place, featuring a carefully curated ensemble of bold and enthralling fashion statements by Africa’s finest fashion brands, delivered in a socially distanced environment.

Managing Director and Chief Executive of GTBank, Segun Agbaje, said, “Fashion is a way of life, and as we make adjustments to how we live in these new realities, we are also reimagining how we create value for small businesses, the local fashion industry and our customers through the fashion weekend. This year, key parts of our fashion experience will go online, but the focus remains the same; to drive the growth of our fashion industry by promoting enterprise for small businesses in the sector.”

He further stated that, “At GTBank, we will continue to lend the full weight of our franchise to safeguarding lives and livelihoods not only by  leading the fight to curtail the COVID-19 outbreak, but also creating and championing initiatives that help businesses and individuals thrive.”

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