FoodBay TV unveils loaded Street Foodz Naija Season 3

After a successful maiden edition in Ghana, FoodBay TV has officially unveiled Street Foodz Naija Season 3, Nigeria’s Foremost docu-reality cooking contest series that showcases the best of Nigeria’s street food delicacies. Hosted by VJ Adams, not even the evening light showers could stop guests from trooping into the well-decorated venue to be part of the media unveiling that officially marked the beginning of the new season.

Held at the RF Gardens, Ikoyi, Lagos, the unveiling ceremony, which had notable celebrities in attendance, including Big Brother Naija housemates, turned into a mini Street Foodz Festival, as previous winners of the show treated guest to the best of Nigerian street foods.

Setting the tone for the evening was host VJ Adam, who had a brief session on stage with some of the influencers, judges and sponsors for this year’s edition, who shared their street food stories. From Charles O’tudor to Chef Fregs, Elozonam Ogbolu, Toyin Lawani, Noble Igwe… all the influencers commended Maxima Media Group, owners of Foodbay TV platform, for birthing an idea that is not only promoting Nigerian foods, but also empowering young ‘foodpreneurs’ to reach their full potentials.

Tagged The Redefinition, the organisers are taking things a notch higher this season in terms of production quality and prizes for winners. The King of Street Food 2022 (winners of the show) will go home with N10 million cash prize; $10,000 worth training at the Metropolitan School of Business Management, United Kingdom; all expense paid trip to Dubai and culinary scholarship at HBM.

Meanwhile, first runner-up will get N5 million cash, while the second runner up will go home with N3 million cash.

Speaking at the event, CEO of Maxima Media Group, Femi Ogundoro, thanked the sponsors for coming on board in the effort to promote Nigerian street foods and empower young culinary talents through Street Foodz Naija show.

“It’s been a journey from season one and I God and my wonderful team in putting this together. It’s not just about having a show; it’s more about impact and value creators. If you look at the guys we are trying to sell, they are champions; that’s what we call them at Foodbay TV. They are responsible for feeding over 100,000,000 people daily in Nigeria.

“According to World Bank report pre-COVID, 4 out of 10 Nigerian actually live below poverty line. These guys cannot cook their own meal; they can’t do a lot for themselves. So, they go and buy food and we have them across the country. We felt that if these guys are that important, why are we not paying attention?

“Street food is one that cuts across different social economic class; from people that are really big to guys down in Ajegunle. So, the question is, why are we not celebrating the guys that are responsible for feeding us and helping them to achieve their potentials to do much more than they are doing at the moment? That was why the team got together and said let’s start Street Foodz Naija,” he said.

While assuring fans of a loaded season, Ogundoro said, “For season three, trust me, it’s going to be beyond amazing; we have a lot in the stock for this particular season. From the judges to the host, the production value… it’s going to be a lot higher than what you just saw last season.”

Sponsored by Peak milk, La Casera, Tiger Beer and Metropolitan School of Business Management, regional auditions for the show will hold in Enugu, Abuja and Lagos.