BeautybyAD not just about beauty but also about building capacity – CEO
The Chief Executive Officer of top cosmetics brand, Beauty by AD, Adeola Chizoba Adeyemi popularly known as Diiaderm has averred that her brand is not only about promoting beauty among all genders but also about creating the capacity to inspire and empower aspiring young girls who want to take up a career in modelling.
According to her, it was the basic reason they set up their annual cosmetics-inspired beauty contest with which young girls are given a platform to showcase their talents in modelling while providing them with the tools and structure to prosper in the world of modelling.
Speaking on the contest which began in 2019, Diiadem said, “Face of BeautybyAD is a platform to help young, beautiful girls to pursue a career in modelling. It is done every year and winners are selected to represent the brand for a period of one year. BeautybyAD is a cosmetic brand that caters to the diverse makeup needs of the average man and woman. Our aim is to raise an army of confident people who exude poise with our products. But our brand is not only about beauty alone, we also about building capacity”
Continuing, she added, “Our aim for the Face of BeautybyAD is to make a positive impact on the lives of the winners, to help them boost their careers, raise their profiles, encourage them to come out of their shells to do what they have always wanted to do and achieve. In a nutshell, it is a platform to let them achieve their dreams and assist them to reach the height they desire in their modelling careers.
“After the contest, they begin their modelling journey by modelling for the brand. The contest prepares them for the journey and opens their eyes and minds to the world of modelling, by giving them the popularity and fame they need on the way. It allows them to master the craft. It is an amazing platform for aspiring models with a good structure to back them up.”
The first winner of the contest emerged in August 2019.
According to the CEO, “BeautybyAD is committed to producing an expanding variety of luxurious and unique beauty products to suit and boost the beauty of everybody while also uplifting society by raising another generation of beautiful models that would grow into game changers in the beauty industry and beyond.”
She also revealed that the next edition of the Face of Beauty by AD will be something special as it would be packaged like never before, saying all the razzmatazz is to be expected in no other place than on their Instagram page @beautybyad.
Beauty by AD founded by an ex-video vixen, a model and brand influencer, Adeola Chizoba Adeyemi popularly known as Diiadem has continued to set the pace in the space since 2016. According to the Founder and Chief Executive Officer, it was a product of passion and love nurtured by hard work, commitment and vision.