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Three Crowns partners Nigeria’s weight loss reality TV Show, as Season 3 kicks off


Three Crowns milk, Nigeria’s leading low cholesterol milk brand from the stable of FrieslandCampina WAMCO Nigeria Plc has partnered with Nigeria’s first weight loss reality TV show “The fastest shedder” as the season three kicks off.

The weight loss reality TV show is a programme where 10 housemates known as Shedders, each weighing an average weight of 100kg are kept in a bootcamp under assisted and supervised condition through daily physical exercise, healthy eating habits, nutrition coaching sessions, mental and entertaining activities for a period of three months with the aim of helping them lose weight to keep fit.

While in the house, the shedders will have weekly Three Crowns task where their fitness and strength among others will be tested. At the end of the task, the winner or winning team will be rewarded with exciting prizes like baskets of fruits, SPA session to mention a few.


The activities will be aired on selected DSTV stations every Sundays at 6pm on Rave Tv, every Sundays at 8pm on WAP Tv, Africa Magic Family every Saturday at 5:30pm, every Wednesdays at 8am on Pop central and every Mondays at 6pm on Vox Africa. Highlights of the show can be seen across the brand’s social media pages.

Three Crowns will be the lead sponsor to help the shedders achieve their personal weight loss goals, while at the end of the Show, the shedder with the highest weight loss would go to free gym subscription and Three Crowns Products.

At the second edition in 2018, Ada emerged as Season 2 Winner with a Weightloss- 26.55kgs, %Weightloss-23.1, Vera, as the 1st runner-up with a Weightloss – 28.35kgs, %Weightloss – 20.0, 2nd runner- up Omobola lost 27.1kgs, and %Weightloss – 19.3.

Ada, who recorded the highest weight loss expressed her gratitude to Three Crowns for being part of her weight loss journey during her courtesy visit to the brand’s office and mentioned that ‘’ for me, the healthy lifestyle continues beyond the reality TV show’’

Underscoring the importance of partnering the reality Tv Show, the Junior Brand Manager, Three Crowns, Mrs. Olaobaju Omotayo explained that the brand has always been mindful of the fact that apart from being health conscious, every Nigerian mum wants to look good, fit and feel confident on the outside.


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