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African Sports Tourism Week holds masterclass

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[FILE] Deji Ajomale – Mcword, convener, African Sports Tourism Week; Funke Osae – Brown, publisher Luxury Reporter and Tope Ogbeni – Awe, Chief Service Officer, Topcomm PR at the Lagos Luxury Lifestyle Summit 2018 Press Conference.


African Sports Tourism Week, the premier pan-African sports travel trade event, will be staging a sports tourism masterclass for sports commissions, ministries, associations and tourism boards/ministries in Nigeria.

Billed to open on May 19 and runs through May 23, at the Ibom Icon Hotel & Golf Resorts, Uyo, Akwa Ibom State, the masterclass was conceived out of the concern for how opportunities in sporting events, especially, aren’t being maximised, because sports and tourism

Themed ‘Understanding How Collaboration between Sport and Tourism Works, for Socioeconomic Benefits To Destinations, the event seeks to address strategies, framework for collaboration and sustainability. It will cover areas such as Delivering Worldclass Sporting Events from Bidding to Execution, Sport Holiday & Hospitality, Sport Heritage, Sport As a Tool for Destination Branding.

Speakers include Nomfundo Ngcwabe – South Africa FIFA World Cup 2010 and CAF match hospitality specialist, Bukola Olopade – Lead Consultant at Nilayo Sports Management (organisers of Lagos City Marathon), Maurici Lisbona Cabo – CEO of Sports Tourism Consult Barcelona, Hicham El Amrani – Former Secretary-General of CAF/2014 FIFA World Cup Match Commissioner and Prince Deji Ajomale-McWord – Secretary-General of World Sports Tourism Council.

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