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At FITUR 2018, private sector commits to UNWTO Global Code of ethics for tourism


Seven companies and one association formalised their commitment to the UNWTO Global Code of Ethics for Tourism during an event held in the context of FITUR, the International Tourism Fair of Madrid.

Cielos Abiertos (Colombia), Destinos R.I. (Costa Rica), Tradewings Tours & Travel Corp. (Philippines), Turisferr Association (Spain), Civitatis (Spain), Intercruises (Spain), Vincci Hoteles (Spain) and Concorde De Luxe Resort (Turkey) are the most recent signatories of the Code.

“We must build a more sustainable tourism sector between all actors, in order to ensure that tourism has lasting positive effects. The entities that commit to the UNWTO Global Code of Ethics for Tourism are leading by example in promoting ethical, responsible and sustainable tourism development”, said UNWTO Secretary-General Zurab Pololikashvili.


The Code of Ethics was endorsed by the United Nations General Assembly in 2001 and represents a roadmap to guide actions towards responsible tourism regarding the environment, local culture and communities. To date, 547 companies and associations from 73 countries have committed to the Code.

The Code includes principles such as respect for human rights and cultural heritage, the protection of the environment and the most vulnerable communities, as well as concepts such as inclusiveness, gender equality and accessibility. It covers the responsibilities of all stakeholders, recommending an ethical and sustainable modus operandi including the right to tourism, the freedom of movement for tourists and the rights of employees and professionals.

At the 22nd UNWTO General Assembly, UNWTO Member States approved the transformation of the Code of Ethics for Tourism into the UNWTO Framework Convention on Tourism Ethics, the Organization’s first ever-international convention.

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